How popular isCube?
In September 2026, people searched for Cube by name about 730 times in New Zealand, a 40.4% increase from the previous year. These searches made up 4.8% of all New Zealand bike brand searches, placing Cube fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about bike brands, Cube appeared in one of the five answers and was the seventh most recommended of the eight.
Cube is the fifth most searched of 8 competitors and the seventh most recommended in AI answers.
TrekShare of searches 32.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SpecializedShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
MeridaShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
GiantShare of searches 14.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CubeShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cube was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Cube is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Trek1st
- Giant2nd
- Specialized3rd
Avanti4th- Merida5th
Smartmotion6th- Cube7th
- Velectrix–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Merida3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Avanti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smartmotion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cube1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike brands
5 answers
Asked ChatGPT
“Which bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike brands in New Zealand?”
Asked ChatGPT
“What's the best bike brand in New Zealand for everyday riding?”
Searched Google, AI Overview
“electric bike brands”
Searched Google, AI Overview
“mountain bike brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bike brands compete with Cube?
Share of searches by month for Trek, Specialized, Merida, Giant, Cube, Avanti, Smartmotion. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trek | Specialized | Merida | Giant | Cube | Avanti | Smartmotion | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.6% | 22% | 23.3% | 14.9% | 3.6% | 3.9% | 3.8% | 2% |
| Nov 2025 | 31.7% | 19.2% | 21.6% | 14.4% | 3.6% | 4.5% | 3.7% | 1.3% |
| Dec 2025 | 31.1% | 19.3% | 20.4% | 15.1% | 3.7% | 5.1% | 3.9% | 1.4% |
| Jan 2026 | 27.7% | 22.2% | 19.8% | 14.9% | 3.7% | 5.6% | 4.3% | 1.7% |
| Feb 2026 | 30.8% | 21.9% | 19.4% | 13.6% | 3.8% | 5.4% | 3.7% | 1.5% |
| Mar 2026 | 26.4% | 24.8% | 17.9% | 15.8% | 3.7% | 4.8% | 4.6% | 2% |
| Apr 2026 | 28.4% | 24.3% | 17.6% | 14.9% | 4% | 4.8% | 4.2% | 1.8% |
| May 2026 | 29.9% | 23.8% | 18% | 14.6% | 4% | 4.5% | 4% | 1.2% |
| Jun 2026 | 31.1% | 22.2% | 18.7% | 13.9% | 4.9% | 3.9% | 4% | 1.2% |
| Jul 2026 | 31.2% | 18.7% | 20.2% | 14.8% | 5.3% | 5.1% | 3.3% | 1.5% |
| Aug 2026 | 30.5% | 20.4% | 19.3% | 16% | 4.5% | 4.5% | 3.4% | 1.3% |
| Sep 2026 | 32.2% | 21.2% | 18.2% | 14.7% | 4.8% | 4.6% | 2.9% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.2% | 4.9K | +12.6% | +1.7 points | |
| 2, held 2nd | 21.2% | 3.2K | +10.6% | +0.7 points | |
| 3, held 3rd | 18.2% | 2.8K | +0.72% | -1.1 points | |
| 4, held 4th | 14.7% | 2.3K | -1.7% | -1.3 points | |
| 5, moved from 6th to 5th | 4.8% | 730 | +14.1% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.6% | 710 | +9.2% | +0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.9% | 440 | -10.2% | -0.5 points | |
| 8, held 8th | 1.4% | 220 | +15.8% | +0.1 points |
1.
Trek32.2%
Held 1st. 4.9K estimated branded searches, +12.6% vs prior month. Share +1.7 points.
21.2%
Held 2nd. 3.2K estimated branded searches, +10.6% vs prior month. Share +0.7 points.
3.
Merida18.2%
Held 3rd. 2.8K estimated branded searches, +0.72% vs prior month. Share -1.1 points.
4.
Giant14.7%
Held 4th. 2.3K estimated branded searches, -1.7% vs prior month. Share -1.3 points.
5.
Cube4.8%
Moved from 6th to 5th. 730 estimated branded searches, +14.1% vs prior month. Share +0.3 points.
6.
Avanti4.6%
Moved from 5th to 6th. 710 estimated branded searches, +9.2% vs prior month. Share +0.1 points.
2.9%
Held 7th. 440 estimated branded searches, -10.2% vs prior month. Share -0.5 points.
1.4%
Held 8th. 220 estimated branded searches, +15.8% vs prior month. Share +0.1 points.
Compare popularity between Cube and its closest rivals
Every comparison with Cube
15 comparisons
How has branded search demand for Cube changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Cube in New Zealand rose from 520 to 730.
- Across the 12 months ending September 2026, Cube’s share of searches among bike brands in New Zealand increased from 3.6% to 4.8%.
- Across the 12 months ending September 2026, Cube’s share of searches among bike brands in New Zealand peaked at 5.3% in July 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Cube rose from 7th to 5th among bike brands in New Zealand.
How did search popularity change for New Zealand bike brands in September 2026?
6 changes
In September 2026, Trek gained share of searches among bike brands in New Zealand, from 30.5% to 32.2%.
In September 2026, Specialized gained share of searches among bike brands in New Zealand, from 20.4% to 21.2%.
In September 2026, Giant lost share of searches among bike brands in New Zealand, from 16% to 14.7%.
In September 2026, Merida lost share of searches among bike brands in New Zealand, from 19.3% to 18.2%.
In September 2026, Smartmotion lost share of searches among bike brands in New Zealand, from 3.4% to 2.9%.
In September 2026, Cube rose from 6th to 5th among bike brands in New Zealand.
How are Cube’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Cube’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- cube bike
- cube bike gravel
- cube e bike
- cube mountain bike
- cube road bike
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Where does Cube compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Bike brands | 5th of 8 | 4.8% | Shown above |
| Downhill bike brands | 7th of 8 | 4.3% | Show ranking |
| Electric mountain bike brands | 5th of 5 | 6.5% | Show ranking |
| E-bike brands | 5th of 11 | 8.5% | Show ranking |
| Gravel bike brands | 4th of 4 | 10.6% | Show ranking |
Is Cube your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.