Brandwave

How popular isMerida?

In September 2026, people searched for Merida by name about 2,790 times in New Zealand, a 16% decrease from the previous year. These searches made up 18.2% of all New Zealand bike brand searches, placing Merida third out of eight brands. When we asked both ChatGPT and Google AI Overviews about bike brands, Merida appeared in three of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Merida is the third most searched of 8 competitors and the fifth most recommended in AI answers.

  1. TrekShare of searches 32.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SpecializedShare of searches 21.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. MeridaShare of searches 18.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. GiantShare of searches 14.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. CubeShare of searches 4.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Merida was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Merida is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trek1st
  2. Giant2nd
  3. Specialized3rd
  4. Avanti4th
  5. Merida5th
  6. Smartmotion6th
  7. Cube7th
  8. Velectrix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trek5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Merida3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Avanti2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smartmotion2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cube1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which bike brands compete with Merida?

Merida against bike brands in New Zealand, by month

Share of searches by month for Trek, Specialized, Merida, Giant, Cube, Avanti, Smartmotion. The figures are in the table below the chart.

View monthly share of searches table
MonthTrekSpecializedMeridaGiantCubeAvantiSmartmotionVelectrix
Oct 202526.6%22%23.3%14.9%3.6%3.9%3.8%2%
Nov 202531.7%19.2%21.6%14.4%3.6%4.5%3.7%1.3%
Dec 202531.1%19.3%20.4%15.1%3.7%5.1%3.9%1.4%
Jan 202627.7%22.2%19.8%14.9%3.7%5.6%4.3%1.7%
Feb 202630.8%21.9%19.4%13.6%3.8%5.4%3.7%1.5%
Mar 202626.4%24.8%17.9%15.8%3.7%4.8%4.6%2%
Apr 202628.4%24.3%17.6%14.9%4%4.8%4.2%1.8%
May 202629.9%23.8%18%14.6%4%4.5%4%1.2%
Jun 202631.1%22.2%18.7%13.9%4.9%3.9%4%1.2%
Jul 202631.2%18.7%20.2%14.8%5.3%5.1%3.3%1.5%
Aug 202630.5%20.4%19.3%16%4.5%4.5%3.4%1.3%
Sep 202632.2%21.2%18.2%14.7%4.8%4.6%2.9%1.4%

  1. 1.Trek

    32.2%

    Held 1st. 4.9K estimated branded searches, +12.6% vs prior month. Share +1.7 points.

  2. 2.Specialized

    21.2%

    Held 2nd. 3.2K estimated branded searches, +10.6% vs prior month. Share +0.7 points.

  3. 3.Merida

    18.2%

    Held 3rd. 2.8K estimated branded searches, +0.72% vs prior month. Share -1.1 points.

  4. 4.Giant

    14.7%

    Held 4th. 2.3K estimated branded searches, -1.7% vs prior month. Share -1.3 points.

  5. 5.Cube

    4.8%

    Moved from 6th to 5th. 730 estimated branded searches, +14.1% vs prior month. Share +0.3 points.

  6. 6.Avanti

    4.6%

    Moved from 5th to 6th. 710 estimated branded searches, +9.2% vs prior month. Share +0.1 points.

  7. 7.Smartmotion

    2.9%

    Held 7th. 440 estimated branded searches, -10.2% vs prior month. Share -0.5 points.

  8. 8.Velectrix

    1.4%

    Held 8th. 220 estimated branded searches, +15.8% vs prior month. Share +0.1 points.

Compare popularity between Merida and its closest rivals

Every comparison with Merida

7 comparisons

How has branded search demand for Merida changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Merida in New Zealand fell from 3.3K to 2.8K.
  • Across the 12 months ending September 2026, Merida’s share of searches among bike brands in New Zealand decreased from 23.3% to 18.2%.
  • Across the 12 months ending September 2026, Merida’s share of searches among bike brands in New Zealand peaked at 23.3% in October 2025 and was lowest at 17.6% in April 2026.
  • Across the 12 months ending September 2026, Merida fell from 2nd to 3rd among bike brands in New Zealand.

How did search popularity change for New Zealand bike brands in September 2026?

6 changes

  1. In September 2026, Trek gained share of searches among bike brands in New Zealand, from 30.5% to 32.2%.

  2. In September 2026, Specialized gained share of searches among bike brands in New Zealand, from 20.4% to 21.2%.

  3. In September 2026, Giant lost share of searches among bike brands in New Zealand, from 16% to 14.7%.

  4. In September 2026, Merida lost share of searches among bike brands in New Zealand, from 19.3% to 18.2%.

  5. In September 2026, Smartmotion lost share of searches among bike brands in New Zealand, from 3.4% to 2.9%.

  6. In September 2026, Cube rose from 6th to 5th among bike brands in New Zealand.

How are Merida’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Merida’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • merida
  • merida bike
  • merida e bike
  • merida mountain bike

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How the Brand Demand Index is measured

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