Cube vs Giant:Which is more popular by branded search in New Zealand?
In August 2026, Giant had more branded searches than Cube among bike brands in New Zealand. Giant was estimated to have 2.9K branded searches compared to Cube’s 670, and held a 14.3% Share of Search versus Cube’s 3.3%.
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Which is more popular in search, Cube or Giant?
Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Giant, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Cube and Giant comparison changed over the last 12 months?
3 findings
- Giant was ahead of Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cube’s estimated Share of Search among bike brands in New Zealand moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 540 to 670.
- Across the 11 months ending August 2026, Giant’s estimated Share of Search among bike brands in New Zealand moved from 14.1% to 14.3%, and its estimated monthly branded searches moved from 2.7K to 2.9K.
How did search popularity change for New Zealand bike brands in August 2026?
2 changes
In August 2026, Giant gained estimated Share of Search among bike brands in New Zealand, from 13.2% to 14.3%.
Estimated monthly branded searches for Cube in New Zealand rose 24.1% over 11 measured months, from 540 to 670 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Cube’s and Giant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cube
6 branded search terms
- cube bike
- cube bike gravel
- cube e bike
- cube e mountain bike
- cube mountain bike
- cube road bike
Giant
15 branded search terms
- giant 24 inch bike
- giant atx mountain bike
- giant bike
- giant boulder mountain bike
- giant e bike
- giant e mountain bike
- giant full suspension bike
- giant full suspension mountain bike
- giant gravel bike
- giant liv bike
- giant mtb bikes
- giant road bike
- giant talon e bike
- giant talon mountain bike
- giant trance e bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.