Brandwave

Cube vs Santa Cruz:Which is more popular?

In September 2026, Santa Cruz had more branded searches than Cube among downhill bike brands in New Zealand. Santa Cruz had about 1,050 branded searches, while Cube had 390. Santa Cruz made up 11.5% of all downhill bike brand searches we track, and Cube accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about downhill bike brands, Santa Cruz appeared in four of the five answers and Cube in none.

Among downhill bike brands in New Zealand in September 2026

Who do people search for more?

Santa Cruz, about 3 searches for every 1 for Cube

Santa Cruz 1.1K searchesCube 390 searches

Who does AI mention more?

Santa Cruz, mentioned in 4 of 5 answers, Cube in 0

Santa Cruz in 4 of 5Cube in 0 of 5

Who does AI recommend more?

Santa Cruz, the only one of the two named

Santa Cruz first in 4Cube never named

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Top downhill bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Santa Cruz was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Cube did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Santa Cruz2nd
  3. Trek3rd
  4. Canyon4th
  5. Commencal5th
  6. Giant6th
  7. KTM–
  8. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Commencal4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Santa Cruz4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Canyon4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about downhill bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cube or Santa Cruz more popular in search?

This chart shows how often people search Google for Cube and Santa Cruz by name. Each line represents a brand's share of searches for all eight downhill bike brands we track, month by month, from searches in New Zealand.

Cube and Santa Cruz among downhill bike brands in New Zealand, by month

Share of searches by month for Santa Cruz, Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthKTMCommencalSanta CruzCanyonGiantTrekCubeSpecialized
Oct 202530.1%25.8%11.7%10.8%10.8%5.2%2.8%2.8%
Nov 202529.8%23.2%10.5%12.6%12.6%5.7%3.1%2.5%
Dec 202527.3%20.5%10%14%14%7.8%3.5%2.8%
Jan 202625.8%24%8.9%16%13%5.9%3.2%3.2%
Feb 202631.3%21.4%10.7%11.6%8.9%8.9%2.9%4.3%
Mar 202625%24.1%11%13.3%13.3%7.3%2.7%3.2%
Apr 202622.2%25.9%11.2%11.6%14.3%7.9%3.5%3.5%
May 202626%24.6%13.8%11%11%7.5%3.3%2.7%
Jun 202624%24.1%11.5%10.1%10.1%13.1%3.9%3.2%
Jul 202625.1%22.2%11.4%11.7%11.7%10.3%4.6%3%
Aug 202624%27.6%12.5%11.5%11.5%5.5%4.5%3%
Sep 202627%26.2%11.5%10.9%10.9%6.4%4.3%2.8%

How has the Cube and Santa Cruz comparison changed over the last 12 months?

3 findings
  • Santa Cruz was ahead of Cube in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cube’s share of searches among downhill bike brands in New Zealand moved from 2.8% to 4.3%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Santa Cruz’s share of searches among downhill bike brands in New Zealand moved from 11.7% to 11.5%, and its estimated monthly branded searches held steady at 1.1K.

How did search popularity change for New Zealand downhill bike brands in September 2026?

2 changes

  1. In September 2026, Santa Cruz lost share of searches among downhill bike brands in New Zealand, from 12.5% to 11.5%.

  2. Estimated monthly branded searches for Cube in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Cube’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cube

1 branded search term

  • cube bike

Santa Cruz

2 branded search terms

  • santa cruz bikes
  • santa cruz mountain bike

How the Brand Demand Index is measured

Other head-to-heads among downhill bike brands

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