Avanti vs Cube:Which is more popular by branded search in New Zealand?
In August 2026, Avanti had more branded searches than Cube among bike brands in New Zealand. Avanti was estimated to have 1K branded searches compared to Cube’s 670, and held a 4.9% Share of Search versus Cube’s 3.3%.
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Which is more popular in search, Avanti or Cube?
Compare the bike and e-bike brands New Zealand riders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Avanti, Cube. The figures are in the table below the chart.
View monthly share of search table
| Month | Trek | Specialized | Merida | Giant | Smartmotion | Avanti | Cube | Velectrix |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 17.7% | 20.6% | 14.1% | 8.2% | 4.3% | 2.8% | 1.6% |
| Nov 2025 | 35.7% | 14.8% | 18.8% | 14.1% | 8.2% | 4.8% | 2.7% | 0.97% |
| Dec 2025 | 34.2% | 15.5% | 18.1% | 14.8% | 7.5% | 5.9% | 3% | 1.1% |
| Jan 2026 | 30.1% | 17.8% | 18.1% | 14.8% | 8.9% | 6.1% | 2.9% | 1.3% |
| Feb 2026 | 33.3% | 18.5% | 17.3% | 13.4% | 7.5% | 5.8% | 3% | 1.2% |
| Mar 2026 | 28.5% | 20.5% | 16.6% | 15.5% | 9.2% | 5.2% | 2.9% | 1.6% |
| Apr 2026 | 30.4% | 20% | 15.8% | 14.7% | 9.2% | 5.3% | 3.1% | 1.4% |
| May 2026 | 34.2% | 19.5% | 15.4% | 13.9% | 8.2% | 4.9% | 2.9% | 0.93% |
| Jun 2026 | 36% | 18.1% | 15.2% | 12.8% | 9% | 4.6% | 3.4% | 0.9% |
| Jul 2026 | 36.3% | 17.3% | 16.5% | 13.2% | 6.8% | 5.2% | 3.7% | 1% |
| Aug 2026 | 36.1% | 17.2% | 16.5% | 14.3% | 6.8% | 4.9% | 3.3% | 0.98% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Avanti and Cube comparison changed over the last 12 months?
3 findings
- Avanti was ahead of Cube in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Avanti’s estimated Share of Search among bike brands in New Zealand moved from 4.3% to 4.9%, and its estimated monthly branded searches moved from 820 to 1K.
- Across the 11 months ending August 2026, Cube’s estimated Share of Search among bike brands in New Zealand moved from 2.8% to 3.3%, and its estimated monthly branded searches moved from 540 to 670.
How did search popularity change for New Zealand bike brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Avanti’s and Cube’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Avanti
13 branded search terms
- avanti bike
- avanti black thunder bike
- avanti black thunder mountain bike
- avanti discovery bike
- avanti discovery e bike
- avanti e bike
- avanti giro road bike
- avanti gravel bike
- avanti montari e bike
- avanti montari mountain bike
- avanti monza road bike
- avanti mountain bike
- avanti road bike
Cube
6 branded search terms
- cube bike
- cube bike gravel
- cube e bike
- cube e mountain bike
- cube mountain bike
- cube road bike
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.