Giant vs Santa Cruz:Which is more popular?
In September 2026, Giant had more branded searches than Santa Cruz among electric mountain bike brands in New Zealand. Giant had about 1,000 branded searches, while Santa Cruz had 880. Giant made up 16.8% of all electric mountain bike brand searches we track, and Santa Cruz accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about electric mountain bike brands, Giant appeared in three of the four answers and Santa Cruz in two. Giant was mentioned before Santa Cruz in two out of three answers that named either.
Who do people search for more?
Giant, about 14% more searches than Santa Cruz
Who does AI mention more?
Giant, mentioned in 3 of 4 answers, Santa Cruz in 2
Who does AI recommend more?
Giant, named ahead of Santa Cruz in 2 of 3 answers
Follow Giant vs Santa Cruz and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top electric mountain bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Giant was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Santa Cruz was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Giant was listed before Santa Cruz in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Trek1st
Specialized2nd- Giant3rd
Cube4th- Santa Cruz5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Trek4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Specialized3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Giant3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Santa Cruz2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cube1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
See every answer about electric mountain bike brands
4 answers
Asked ChatGPT
“Which electric mountain bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best electric mountain bike brands in New Zealand?”
Asked ChatGPT
“What's the best electric mountain bike brand in New Zealand for rough trails?”
Searched Google, AI Overview
“ebike nz”
Searched Google, AI Overview
“electric mtb nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Giant or Santa Cruz more popular in search?
This chart shows how often people search Google for Giant and Santa Cruz by name. Each line represents a brand's share of searches for all five electric mountain bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Giant, Santa Cruz. The figures are in the table below the chart.
View monthly share of searches table
| Month | Trek | Specialized | Giant | Santa Cruz | Cube |
|---|---|---|---|---|---|
| Oct 2025 | 31.7% | 25.8% | 19.8% | 17.5% | 5.2% |
| Nov 2025 | 38.7% | 21% | 21% | 14.2% | 5.2% |
| Dec 2025 | 39.7% | 21.5% | 21.5% | 11.9% | 5.3% |
| Jan 2026 | 37.9% | 25.2% | 20.5% | 11.4% | 5% |
| Feb 2026 | 35.2% | 24.1% | 18.5% | 16.3% | 5.9% |
| Mar 2026 | 33.2% | 26.3% | 22.2% | 13.9% | 4.4% |
| Apr 2026 | 32.9% | 26.1% | 21.9% | 13.7% | 5.3% |
| May 2026 | 34.3% | 22.9% | 18.6% | 18.6% | 5.6% |
| Jun 2026 | 36.8% | 19.3% | 19.3% | 17% | 7.5% |
| Jul 2026 | 38.9% | 18% | 20.4% | 14.7% | 8% |
| Aug 2026 | 42.3% | 17.6% | 17.6% | 15.5% | 6.9% |
| Sep 2026 | 40.2% | 21.8% | 16.8% | 14.7% | 6.5% |
How has the Giant and Santa Cruz comparison changed over the last 12 months?
3 findings
- Giant was ahead of Santa Cruz in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giant’s share of searches among electric mountain bike brands in New Zealand moved from 19.8% to 16.8%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, Santa Cruz’s share of searches among electric mountain bike brands in New Zealand moved from 17.5% to 14.7%, and its estimated monthly branded searches held steady at 880.
How did search popularity change for New Zealand electric mountain bike brands in September 2026?
3 changes
In September 2026, Specialized overtook Giant to rank 2nd among electric mountain bike brands in New Zealand, with 21.8% of the searches.
In September 2026, Giant lost share of searches among electric mountain bike brands in New Zealand, from 17.6% to 16.8%.
In September 2026, Santa Cruz lost share of searches among electric mountain bike brands in New Zealand, from 15.5% to 14.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Giant’s and Santa Cruz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Giant
1 branded search term
- giant bike
Santa Cruz
1 branded search term
- santa cruz bikes
Other head-to-heads among electric mountain bike brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.