Brandwave

Giant vs Magnum Bikes:Which is more popular?

In September 2026, Giant had more branded searches than Magnum Bikes among e-bike brands in New Zealand. Giant had about 1,480 branded searches, while Magnum Bikes had 180. Giant made up 32.1% of all e-bike brand searches we track, and Magnum Bikes accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Giant appeared in four of the five answers and Magnum Bikes in none.

Among e-bike brands in New Zealand in September 2026

Who do people search for more?

Giant, about 8 searches for every 1 for Magnum Bikes

Giant 1.5K searchesMagnum Bikes 180 searches

Who does AI mention more?

Giant, mentioned in 4 of 5 answers, Magnum Bikes in 0

Giant in 4 of 5Magnum Bikes in 0 of 5

Who does AI recommend more?

Giant, the only one of the two named

Giant first in 4Magnum Bikes never named

Follow Giant vs Magnum Bikes and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giant was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Magnum Bikes did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giant or Magnum Bikes more popular in search?

This chart shows how often people search Google for Giant and Magnum Bikes by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.

Giant and Magnum Bikes among e-bike brands in New Zealand, by month

Share of searches by month for Giant, Magnum Bikes. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

How has the Giant and Magnum Bikes comparison changed over the last 12 months?

3 findings
  • Giant was ahead of Magnum Bikes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giant’s share of searches among e-bike brands in New Zealand moved from 34% to 32.1%, and its estimated monthly branded searches held steady at 1.5K.
  • Across the 12 months ending September 2026, Magnum Bikes’ share of searches among e-bike brands in New Zealand moved from 4.4% to 3.9%, and its estimated monthly branded searches moved from 190 to 180.

How did search popularity change for New Zealand e-bike brands in September 2026?

2 changes

  1. In September 2026, Giant lost share of searches among e-bike brands in New Zealand, from 34.8% to 32.1%.

  2. In September 2026, Magnum Bikes lost share of searches among e-bike brands in New Zealand, from 4.5% to 3.9%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Giant’s and Magnum Bikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giant

2 branded search terms

  • giant bike
  • giant e bike

Magnum Bikes

3 branded search terms

  • magnum bike
  • magnum ebike
  • peak magnum ebike

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free