Brandwave

How popular isGiant?

In September 2026, people searched for Giant by name about 2,250 times in New Zealand, a 6.1% increase from the previous year. These searches made up 27.1% of all New Zealand gravel bike brand searches, placing Giant third out of four brands. When we asked both ChatGPT and Google AI Overviews about gravel bike brands, Giant appeared in three of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Giant is the third most searched of 4 competitors and the most recommended in AI answers.

  1. SpecializedShare of searches 35.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. CanyonShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. GiantShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  4. CubeShare of searches 10.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top gravel bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Giant was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Giant is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Specialized2nd
  3. Canyon3rd
  4. Cube–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canyon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giant3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cube1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about gravel bike brands

5 answers

  • Asked ChatGPT

    “Which gravel bike brand should I buy in New Zealand?”

    1. 1Giant
    2. 2Specialized
    3. 3Canyon

  • Asked ChatGPT

    “What are the best gravel bike brands in New Zealand?”

    1. 1Giant
    2. 2Specialized
    3. 3Canyon

  • Asked ChatGPT

    “What's the best gravel bike brand in New Zealand for mixed road riding?”

    1. 1Giant
    2. 2Specialized

  • Searched Google, AI Overview

    “gravel bike nz”

    1. 1Specialized
    2. 2Canyon

  • Searched Google, AI Overview

    “gravel bike for commuting”

    1. 1Cube

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gravel bike brands compete with Giant?

Giant against gravel bike brands in New Zealand, by month

Share of searches by month for Specialized, Canyon, Giant, Cube. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedCanyonGiantCube
Oct 202536.5%28.1%28.1%7.3%
Nov 202530.8%30.8%30.8%7.6%
Dec 202530.8%30.8%30.8%7.6%
Jan 202633.2%33.2%27%6.6%
Feb 202633.2%33.2%25.5%8.2%
Mar 202635.1%29.5%29.5%5.9%
Apr 202636.6%25%30.8%7.5%
May 202634.9%28.3%28.3%8.5%
Jun 202629.5%29.5%29.5%11.5%
Jul 202626.9%30.6%30.6%11.9%
Aug 202629.5%29.5%29.5%11.5%
Sep 202635.2%27.1%27.1%10.6%

  1. 1.Specialized

    35.2%

    Moved from 3rd to 1st. 1.3K estimated branded searches, +30% vs prior month. Share +5.7 points.

  2. 2.Canyon

    27.1%

    Moved from 1st to 2nd. 1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  3. 3.Giant

    27.1%

    Moved from 2nd to 3rd. 1K estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Cube

    10.6%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share -0.9 points.

Compare popularity between Giant and its closest rivals

Every comparison with Giant

15 comparisons

How has branded search demand for Giant changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Giant in New Zealand rose from 2.1K to 2.3K.
  • Across the 12 months ending September 2026, Giant’s share of searches among gravel bike brands in New Zealand decreased from 28.1% to 27.1%.
  • Across the 12 months ending September 2026, Giant’s share of searches among gravel bike brands in New Zealand peaked at 30.8% in April 2026 and was lowest at 25.5% in February 2026.

How did search popularity change for New Zealand gravel bike brands in September 2026?

4 changes

  1. In September 2026, Specialized overtook Canyon and Giant to become the leader among gravel bike brands in New Zealand, with 35.2% of the searches.

  2. In September 2026, Canyon lost share of searches among gravel bike brands in New Zealand, from 29.5% to 27.1%.

  3. In September 2026, Giant lost share of searches among gravel bike brands in New Zealand, from 29.5% to 27.1%.

  4. In September 2026, Cube lost share of searches among gravel bike brands in New Zealand, from 11.5% to 10.6%.

How are Giant’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Giant’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • giant bike
  • giant e bike
  • giant gravel bike
  • giant liv bike
  • giant mtb bikes
  • giant road bike

Do you work for Giant? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Giant compete?

Giant is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bike brands4th of 814.7%Show ranking
Downhill bike brands5th of 810.9%Show ranking
Electric mountain bike brands3rd of 516.8%Show ranking
E-bike brands1st of 1132.1%Show ranking
Gravel bike brands3rd of 427.1%Shown above
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Is Giant your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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