Brandwave

Fiido vs Specialized:Which is more popular?

In September 2026, Specialized had more branded searches than Fiido among e-bike brands in New Zealand. Specialized had about 780 branded searches, while Fiido had 120. Specialized made up 16.9% of all e-bike brand searches we track, and Fiido accounted for 2.6%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Specialized appeared in all five answers and Fiido in two. Specialized was mentioned before Fiido in three out of five answers.

Among e-bike brands in New Zealand in September 2026

Who do people search for more?

Specialized, about 7 searches for every 1 for Fiido

Specialized 780 searchesFiido 120 searches

Who does AI mention more?

Specialized, mentioned in every answer we collected

Specialized in 5 of 5Fiido in 2 of 5

Who does AI recommend more?

Specialized, named ahead of Fiido in 3 of 5 answers

Specialized first in 3Fiido first in 2

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Top e-bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. Fiido was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Specialized was listed before Fiido in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giant1st
  2. Trek2nd
  3. Smartmotion3rd
  4. Specialized4th
  5. MeloYelo5th
  6. Fiido6th
  7. Cube7th
  8. Rad Power Bikes–
  9. Velectrix–
  10. Magnum Bikes–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about e-bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fiido or Specialized more popular in search?

This chart shows how often people search Google for Fiido and Specialized by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.

Fiido and Specialized among e-bike brands in New Zealand, by month

Share of searches by month for Specialized, Fiido. The figures are in the table below the chart.

View monthly share of searches table
MonthGiantSpecializedTrekRad Power BikesCubeVelectrixMagnum BikesSmartmotionFiidoMeloYeloLekker
Oct 202534%17.9%11%11.3%6%6%4.4%3.9%2.5%2.5%0.46%
Nov 202534.8%18.8%14.1%9.6%6.3%4.1%4.5%3.5%1.6%2.2%0.59%
Dec 202535.2%19%14.3%7.9%6.3%4.2%4.2%3.6%2.2%2.8%0.4%
Jan 202632.3%20.2%12.3%10.3%5.5%4.8%5.6%3.6%2.1%2.9%0.51%
Feb 202627.1%18.7%14%17.3%6.2%4.3%3.9%2.7%2.5%2.7%0.39%
Mar 202629.6%22.4%12.8%12.4%4.1%5.2%2.9%4%4.1%2.2%0.38%
Apr 202632.5%21.4%13.1%9.5%5.8%4.9%3.4%4.6%2.4%2.1%0.45%
May 202631.7%21%12.8%11.2%6.9%3.7%3.6%4.3%2%2.5%0.36%
Jun 202631.7%21.9%10.9%10.5%8.9%3.9%3.6%3.9%2.3%2.1%0.46%
Jul 202632.5%18.2%11.2%12.4%9.1%4.4%4%3.3%1.9%2.6%0.47%
Aug 202634.8%18.4%11.3%9.4%9.2%4.2%4.5%3.1%2.6%2.1%0.47%
Sep 202632.1%16.9%15.6%10.4%8.5%4.6%3.9%3%2.6%2%0.43%

How has the Fiido and Specialized comparison changed over the last 12 months?

3 findings
  • Specialized was ahead of Fiido in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiido’s share of searches among e-bike brands in New Zealand moved from 2.5% to 2.6%, and its estimated monthly branded searches moved from 110 to 120.
  • Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands in New Zealand moved from 17.9% to 16.9%, and its estimated monthly branded searches held steady at 780.

How did search popularity change for New Zealand e-bike brands in September 2026?

1 change

  1. In September 2026, Specialized lost share of searches among e-bike brands in New Zealand, from 18.4% to 16.9%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Fiido’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiido

4 branded search terms

  • fiido
  • fiido e bike
  • fiido ebike
  • fiido electric scooter

Specialized

2 branded search terms

  • specialized e bike
  • specialized ebike

How the Brand Demand Index is measured

Other head-to-heads among e-bike brands

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