Magnum Bikes vs Specialized:Which is more popular?
In September 2026, Specialized had more branded searches than Magnum Bikes among e-bike brands in New Zealand. Specialized had about 780 branded searches, while Magnum Bikes had 180. Specialized made up 16.9% of all e-bike brand searches we track, and Magnum Bikes accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about e-bike brands, Specialized appeared in all five answers and Magnum Bikes in none.
Who do people search for more?
Specialized, about 4 searches for every 1 for Magnum Bikes
Who does AI mention more?
Specialized, mentioned in every answer we collected
Who does AI recommend more?
Specialized, the only one of the two named
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Top e-bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Specialized appeared in all five answers. Magnum Bikes did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Giant1st
Trek2nd
Smartmotion3rd- Specialized4th
- MeloYelo5th
Fiido6th
Cube7th
Rad Power Bikes–- Velectrix–
Magnum Bikes–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Specialized5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Giant4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Trek4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smartmotion4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MeloYelo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Cube2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fiido2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rad Power Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Velectrix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Magnum Bikes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about e-bike brands
5 answers
Asked ChatGPT
“Which e-bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best e-bike brands in New Zealand?”
Asked ChatGPT
“What's the best e-bike brand in New Zealand for daily commuting?”
Searched Google, AI Overview
“e bike nz”
Searched Google, AI Overview
“electric bike nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Magnum Bikes or Specialized more popular in search?
This chart shows how often people search Google for Magnum Bikes and Specialized by name. Each line represents a brand's share of searches for all 11 e-bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Specialized, Magnum Bikes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giant | Specialized | Trek | Rad Power Bikes | Cube | Velectrix | Magnum Bikes | Smartmotion | Fiido | MeloYelo | Lekker |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34% | 17.9% | 11% | 11.3% | 6% | 6% | 4.4% | 3.9% | 2.5% | 2.5% | 0.46% |
| Nov 2025 | 34.8% | 18.8% | 14.1% | 9.6% | 6.3% | 4.1% | 4.5% | 3.5% | 1.6% | 2.2% | 0.59% |
| Dec 2025 | 35.2% | 19% | 14.3% | 7.9% | 6.3% | 4.2% | 4.2% | 3.6% | 2.2% | 2.8% | 0.4% |
| Jan 2026 | 32.3% | 20.2% | 12.3% | 10.3% | 5.5% | 4.8% | 5.6% | 3.6% | 2.1% | 2.9% | 0.51% |
| Feb 2026 | 27.1% | 18.7% | 14% | 17.3% | 6.2% | 4.3% | 3.9% | 2.7% | 2.5% | 2.7% | 0.39% |
| Mar 2026 | 29.6% | 22.4% | 12.8% | 12.4% | 4.1% | 5.2% | 2.9% | 4% | 4.1% | 2.2% | 0.38% |
| Apr 2026 | 32.5% | 21.4% | 13.1% | 9.5% | 5.8% | 4.9% | 3.4% | 4.6% | 2.4% | 2.1% | 0.45% |
| May 2026 | 31.7% | 21% | 12.8% | 11.2% | 6.9% | 3.7% | 3.6% | 4.3% | 2% | 2.5% | 0.36% |
| Jun 2026 | 31.7% | 21.9% | 10.9% | 10.5% | 8.9% | 3.9% | 3.6% | 3.9% | 2.3% | 2.1% | 0.46% |
| Jul 2026 | 32.5% | 18.2% | 11.2% | 12.4% | 9.1% | 4.4% | 4% | 3.3% | 1.9% | 2.6% | 0.47% |
| Aug 2026 | 34.8% | 18.4% | 11.3% | 9.4% | 9.2% | 4.2% | 4.5% | 3.1% | 2.6% | 2.1% | 0.47% |
| Sep 2026 | 32.1% | 16.9% | 15.6% | 10.4% | 8.5% | 4.6% | 3.9% | 3% | 2.6% | 2% | 0.43% |
How has the Magnum Bikes and Specialized comparison changed over the last 12 months?
3 findings
- Specialized was ahead of Magnum Bikes in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Magnum Bikes’ share of searches among e-bike brands in New Zealand moved from 4.4% to 3.9%, and its estimated monthly branded searches moved from 190 to 180.
- Across the 12 months ending September 2026, Specialized’s share of searches among e-bike brands in New Zealand moved from 17.9% to 16.9%, and its estimated monthly branded searches held steady at 780.
How did search popularity change for New Zealand e-bike brands in September 2026?
2 changes
In September 2026, Specialized lost share of searches among e-bike brands in New Zealand, from 18.4% to 16.9%.
In September 2026, Magnum Bikes lost share of searches among e-bike brands in New Zealand, from 4.5% to 3.9%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Magnum Bikes’ and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Magnum Bikes
3 branded search terms
- magnum bike
- magnum ebike
- peak magnum ebike
Specialized
2 branded search terms
- specialized e bike
- specialized ebike
Other head-to-heads among e-bike brands
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