Brandwave

Fizik vs Specialized:Which is more popular?

In September 2026, Fizik had more branded searches than Specialized among gravel shoes brands in New Zealand. Fizik had about 50 branded searches, while Specialized had 20. Fizik made up 14.3% of all gravel shoes brand searches we track, and Specialized accounted for 5.7%. When we asked ChatGPT and Google AI Overviews about gravel shoes brands, Fizik and Specialized each appeared in four of the five answers. Specialized was mentioned before Fizik in every answer.

Among gravel shoes brands in New Zealand in September 2026

Who do people search for more?

Fizik, about 3 searches for every 1 for Specialized

Fizik 50 searchesSpecialized 20 searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Fizik in 4 of 5Specialized in 4 of 5

Who does AI recommend more?

Specialized, named ahead of Fizik in every answer

Specialized first in 3Fizik never first

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Top gravel shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fizik and Specialized were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Specialized was listed before Fizik in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Shimano2nd
  3. Fizik3rd
  4. Giro4th
  5. Sidi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Fizik or Specialized more popular in search?

This chart shows how often people search Google for Fizik and Specialized by name. Each line represents a brand's share of searches for all five gravel shoes brands we track, month by month, from searches in New Zealand.

Fizik and Specialized among gravel shoes brands in New Zealand, by month

Share of searches by month for Fizik, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoSidiFizikSpecializedGiro
Oct 202536.7%40%16.7%3.3%3.3%
Nov 202546.7%30%16.7%3.3%3.3%
Dec 202538.9%30.6%25%2.8%2.8%
Jan 202645.9%29.7%18.9%2.7%2.7%
Feb 202643.8%34.4%15.6%3.1%3.1%
Mar 202635.5%41.9%12.9%6.5%3.2%
Apr 202644%28%20%4%4%
May 202636.7%33.3%23.3%3.3%3.3%
Jun 202631%41.4%17.2%6.9%3.4%
Jul 202628%44%20%4%4%
Aug 202630%46.7%16.7%3.3%3.3%
Sep 202640%37.1%14.3%5.7%2.9%

How has the Fizik and Specialized comparison changed over the last 12 months?

3 findings
  • Fizik was ahead of Specialized in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fizik’s share of searches among gravel shoes brands in New Zealand moved from 16.7% to 14.3%, and its estimated monthly branded searches held steady at 50.
  • Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand moved from 3.3% to 5.7%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand gravel shoes brands in September 2026?

2 changes

  1. In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.

  2. In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fizik’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fizik

1 branded search term

  • fizik

Specialized

1 branded search term

  • specialized gravel shoes

How the Brand Demand Index is measured

Other head-to-heads among gravel shoes brands

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