Brandwave

How popular isShimano?

In September 2026, people searched for Shimano by name about 460 times in New Zealand, a 24.3% increase from the previous year. These searches made up 40% of all New Zealand gravel shoes brand searches, placing Shimano first out of five brands. When we asked both ChatGPT and Google AI Overviews about gravel shoes brands, Shimano appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Shimano is the most searched of 5 competitors and the second most recommended in AI answers.

  1. ShimanoShare of searches 40%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SidiShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. FizikShare of searches 14.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SpecializedShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. GiroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
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Top gravel shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shimano appeared in all five answers. Shimano is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Shimano2nd
  3. Fizik3rd
  4. Giro4th
  5. Sidi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which gravel shoes brands compete with Shimano?

Shimano against gravel shoes brands in New Zealand, by month

Share of searches by month for Shimano, Sidi, Fizik, Specialized, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoSidiFizikSpecializedGiro
Oct 202536.7%40%16.7%3.3%3.3%
Nov 202546.7%30%16.7%3.3%3.3%
Dec 202538.9%30.6%25%2.8%2.8%
Jan 202645.9%29.7%18.9%2.7%2.7%
Feb 202643.8%34.4%15.6%3.1%3.1%
Mar 202635.5%41.9%12.9%6.5%3.2%
Apr 202644%28%20%4%4%
May 202636.7%33.3%23.3%3.3%3.3%
Jun 202631%41.4%17.2%6.9%3.4%
Jul 202628%44%20%4%4%
Aug 202630%46.7%16.7%3.3%3.3%
Sep 202640%37.1%14.3%5.7%2.9%

  1. 1.Shimano

    40%

    Moved from 2nd to 1st. 140 estimated branded searches, +55.6% vs prior month. Share +10 points.

  2. 2.Sidi

    37.1%

    Moved from 1st to 2nd. 130 estimated branded searches, -7.1% vs prior month. Share -9.5 points.

  3. 3.Fizik

    14.3%

    Held 3rd. 50 estimated branded searches, 0% vs prior month. Share -2.4 points.

  4. 4.Specialized

    5.7%

    Moved from 5th to 4th. 20 estimated branded searches, +100% vs prior month. Share +2.4 points.

  5. 5.Giro

    2.9%

    Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share -0.5 points.

Compare popularity between Shimano and its closest rivals

Every comparison with Shimano

12 comparisons

How has branded search demand for Shimano changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Shimano in New Zealand rose from 370 to 460.
  • Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand increased from 36.7% to 40%.
  • Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand peaked at 46.7% in November 2025 and was lowest at 28% in July 2026.
  • Across the 12 months ending September 2026, Shimano rose from 2nd to 1st among gravel shoes brands in New Zealand.

How did search popularity change for New Zealand gravel shoes brands in September 2026?

4 changes

  1. In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.

  2. In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.

  3. In September 2026, Sidi lost share of searches among gravel shoes brands in New Zealand, from 46.7% to 37.1%.

  4. In September 2026, Fizik lost share of searches among gravel shoes brands in New Zealand, from 16.7% to 14.3%.

How are Shimano’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • shimano pedals
  • shimano shoes

Do you work for Shimano? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Shimano compete?

Shimano is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Spinning reels brands3rd of 45.9%Show ranking
MTB shoes brands2nd of 722.4%Show ranking
Bike shoes brands2nd of 68.2%Show ranking
Bike pedal brands1st of 342.7%Show ranking
Cycling shoe brands2nd of 622.6%Show ranking
Gravel shoes brands1st of 540%Shown above
Creator with pink hair and a pink jacket

Is Shimano your brand?

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