Giro vs Shimano:Which is more popular?
In September 2026, Shimano had more branded searches than Giro among gravel shoes brands in New Zealand. Shimano had about 140 branded searches, while Giro had 10. Shimano made up 40% of all gravel shoes brand searches we track, and Giro accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about gravel shoes brands, Shimano appeared in all five answers and Giro in two. Shimano was mentioned before Giro in every answer.
Who do people search for more?
Shimano, about 14 searches for every 1 for Giro
Who does AI mention more?
Shimano, mentioned in every answer we collected
Who does AI recommend more?
Shimano, named ahead of Giro in every answer
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Top gravel shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shimano appeared in all five answers. Giro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Shimano was listed before Giro in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Specialized1st- Shimano2nd
Fizik3rd
Giro4th
Sidi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about gravel shoes brands
5 answers
Asked ChatGPT
“Which gravel shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best gravel shoes brands in New Zealand?”
Asked ChatGPT
“What's the best gravel shoes brand in New Zealand for mixed surface riding?”
Searched Google, AI Overview
“best gravel shoes”
Searched Google, AI Overview
“stiff cycling shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Giro or Shimano more popular in search?
This chart shows how often people search Google for Giro and Shimano by name. Each line represents a brand's share of searches for all five gravel shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Shimano, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Sidi | Fizik | Specialized | Giro |
|---|---|---|---|---|---|
| Oct 2025 | 36.7% | 40% | 16.7% | 3.3% | 3.3% |
| Nov 2025 | 46.7% | 30% | 16.7% | 3.3% | 3.3% |
| Dec 2025 | 38.9% | 30.6% | 25% | 2.8% | 2.8% |
| Jan 2026 | 45.9% | 29.7% | 18.9% | 2.7% | 2.7% |
| Feb 2026 | 43.8% | 34.4% | 15.6% | 3.1% | 3.1% |
| Mar 2026 | 35.5% | 41.9% | 12.9% | 6.5% | 3.2% |
| Apr 2026 | 44% | 28% | 20% | 4% | 4% |
| May 2026 | 36.7% | 33.3% | 23.3% | 3.3% | 3.3% |
| Jun 2026 | 31% | 41.4% | 17.2% | 6.9% | 3.4% |
| Jul 2026 | 28% | 44% | 20% | 4% | 4% |
| Aug 2026 | 30% | 46.7% | 16.7% | 3.3% | 3.3% |
| Sep 2026 | 40% | 37.1% | 14.3% | 5.7% | 2.9% |
How has the Giro and Shimano comparison changed over the last 12 months?
3 findings
- Shimano was ahead of Giro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Giro’s share of searches among gravel shoes brands in New Zealand moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Shimano’s share of searches among gravel shoes brands in New Zealand moved from 36.7% to 40%, and its estimated monthly branded searches moved from 110 to 140.
How did search popularity change for New Zealand gravel shoes brands in September 2026?
2 changes
In September 2026, Shimano overtook Sidi to become the leader among gravel shoes brands in New Zealand, with 40% of the searches.
In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Giro’s and Shimano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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