How popular isShimano?
In September 2026, people searched for Shimano by name about 460 times in New Zealand, a 24.3% increase from the previous year. These searches made up 5.9% of all New Zealand spinning reels brand searches, placing Shimano third out of four brands. When we asked both ChatGPT and Google AI Overviews about spinning reels brands, Shimano appeared in four of the five answers and was the most recommended of the four.
Shimano is the third most searched of 4 competitors and the most recommended in AI answers.
DaiwaShare of searches 65.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
OkumaShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ShimanoShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PennShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Follow Shimano and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top spinning reels brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Shimano was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Shimano is the most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about spinning reels brands
5 answers
Asked ChatGPT
“Which spinning reels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spinning reels brands in New Zealand?”
Asked ChatGPT
“What's the best spinning reels brand in New Zealand for fishing from shore?”
Searched Google, AI Overview
“saltwater spinning reel”
Searched Google, AI Overview
“light spinning reel”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which spinning reels brands compete with Shimano?
Share of searches by month for Daiwa, Okuma, Shimano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Okuma | Shimano | Penn |
|---|---|---|---|---|
| Oct 2025 | 60.2% | 35% | 3.7% | 1% |
| Nov 2025 | 63.6% | 31.4% | 3.9% | 1.1% |
| Dec 2025 | 65.1% | 30.2% | 3.4% | 1.2% |
| Jan 2026 | 63.6% | 31.7% | 3.8% | 0.89% |
| Feb 2026 | 63% | 31.8% | 4.1% | 1.2% |
| Mar 2026 | 64.7% | 29.2% | 3.7% | 2.4% |
| Apr 2026 | 65.6% | 28.5% | 4.3% | 1.6% |
| May 2026 | 64.6% | 30% | 4.3% | 1.2% |
| Jun 2026 | 69% | 26.3% | 3.9% | 0.86% |
| Jul 2026 | 65.7% | 29.6% | 3.2% | 1.4% |
| Aug 2026 | 67.2% | 27.9% | 3.9% | 0.87% |
| Sep 2026 | 65.4% | 27.4% | 5.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 1.6K | +0.65% | -1.8 points | |
| 2, held 2nd | 27.4% | 650 | +1.6% | -0.5 points | |
| 3, held 3rd | 5.9% | 140 | +55.6% | +2 points | |
| 4, held 4th | 1.3% | 30 | +50% | +0.4 points |
1.
Daiwa65.4%
Held 1st. 1.6K estimated branded searches, +0.65% vs prior month. Share -1.8 points.
2.
Okuma27.4%
Held 2nd. 650 estimated branded searches, +1.6% vs prior month. Share -0.5 points.
3.
Shimano5.9%
Held 3rd. 140 estimated branded searches, +55.6% vs prior month. Share +2 points.
4.
Penn1.3%
Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.
Compare popularity between Shimano and its closest rivals
Every comparison with Shimano
12 comparisons
How has branded search demand for Shimano changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shimano in New Zealand rose from 370 to 460.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand increased from 3.7% to 5.9%.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 3.2% in July 2026.
How did search popularity change for New Zealand spinning reels brands in September 2026?
3 changes
In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.
In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.
In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.
How are Shimano’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Shimano’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shimano pedals
- shimano shoes
Do you work for Shimano? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Shimano compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Spinning reels brands | 3rd of 4 | 5.9% | Shown above |
| MTB shoes brands | 2nd of 7 | 22.4% | Show ranking |
| Bike shoes brands | 2nd of 6 | 8.2% | Show ranking |
| Bike pedal brands | 1st of 3 | 42.7% | Show ranking |
| Cycling shoe brands | 2nd of 6 | 22.6% | Show ranking |
| Gravel shoes brands | 1st of 5 | 40% | Show ranking |
Is Shimano your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.