How popular isOkuma?
In September 2026, people searched for Okuma by name about 1,010 times in New Zealand, a 33.6% decrease from the previous year. These searches made up 27.4% of all New Zealand spinning reels brand searches, placing Okuma second out of four brands. When we asked both ChatGPT and Google AI Overviews about spinning reels brands, Okuma appeared in two of the five answers and was the fourth most recommended of the four.
Okuma is the second most searched of 4 competitors and the fourth most recommended in AI answers.
DaiwaShare of searches 65.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
OkumaShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ShimanoShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PennShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Follow Okuma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top spinning reels brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Okuma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Okuma is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about spinning reels brands
5 answers
Asked ChatGPT
“Which spinning reels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spinning reels brands in New Zealand?”
Asked ChatGPT
“What's the best spinning reels brand in New Zealand for fishing from shore?”
Searched Google, AI Overview
“saltwater spinning reel”
Searched Google, AI Overview
“light spinning reel”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which spinning reels brands compete with Okuma?
Share of searches by month for Daiwa, Okuma, Shimano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Okuma | Shimano | Penn |
|---|---|---|---|---|
| Oct 2025 | 60.2% | 35% | 3.7% | 1% |
| Nov 2025 | 63.6% | 31.4% | 3.9% | 1.1% |
| Dec 2025 | 65.1% | 30.2% | 3.4% | 1.2% |
| Jan 2026 | 63.6% | 31.7% | 3.8% | 0.89% |
| Feb 2026 | 63% | 31.8% | 4.1% | 1.2% |
| Mar 2026 | 64.7% | 29.2% | 3.7% | 2.4% |
| Apr 2026 | 65.6% | 28.5% | 4.3% | 1.6% |
| May 2026 | 64.6% | 30% | 4.3% | 1.2% |
| Jun 2026 | 69% | 26.3% | 3.9% | 0.86% |
| Jul 2026 | 65.7% | 29.6% | 3.2% | 1.4% |
| Aug 2026 | 67.2% | 27.9% | 3.9% | 0.87% |
| Sep 2026 | 65.4% | 27.4% | 5.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 1.6K | +0.65% | -1.8 points | |
| 2, held 2nd | 27.4% | 650 | +1.6% | -0.5 points | |
| 3, held 3rd | 5.9% | 140 | +55.6% | +2 points | |
| 4, held 4th | 1.3% | 30 | +50% | +0.4 points |
1.
Daiwa65.4%
Held 1st. 1.6K estimated branded searches, +0.65% vs prior month. Share -1.8 points.
2.
Okuma27.4%
Held 2nd. 650 estimated branded searches, +1.6% vs prior month. Share -0.5 points.
3.
Shimano5.9%
Held 3rd. 140 estimated branded searches, +55.6% vs prior month. Share +2 points.
4.
Penn1.3%
Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.
Compare popularity between Okuma and its closest rivals
Every comparison with Okuma
8 comparisons
How has branded search demand for Okuma changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Okuma in New Zealand fell from 1.5K to 1K.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand decreased from 35% to 27.4%.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand peaked at 35% in October 2025 and was lowest at 26.3% in June 2026.
How did search popularity change for New Zealand spinning reels brands in September 2026?
3 changes
In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.
In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.
In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.
How are Okuma’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Okuma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- okuma
- okuma azaki
- okuma ceymar
- okuma cortez
- okuma fishing
- okuma fishing gear
- okuma lures
- okuma makaira
- okuma nano matrix
- okuma reel
- okuma revenger
- okuma revenger 80
- okuma revenger pro
- okuma rod
- okuma tesoro
- okuma tournament concept
Do you work for Okuma? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Okuma compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fishing tackle brands | 4th of 8 | 13.3% | Show ranking |
| Spinning reels brands | 2nd of 4 | 27.4% | Shown above |
Is Okuma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.