Brandwave

How popular isPenn?

In September 2026, people searched for Penn by name about 540 times in New Zealand, a 19.4% decrease from the previous year. These searches made up 1.3% of all New Zealand spinning reels brand searches, placing Penn fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about spinning reels brands, Penn appeared in four of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Penn is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. DaiwaShare of searches 65.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OkumaShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ShimanoShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PennShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top spinning reels brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Penn was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Penn is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shimano4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Penn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okuma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spinning reels brands

5 answers

  • Asked ChatGPT

    “Which spinning reels brand should I buy in New Zealand?”

    1. 1Shimano
    2. 2Daiwa
    3. 3Penn
    4. 4Okuma

  • Asked ChatGPT

    “What are the best spinning reels brands in New Zealand?”

    1. 1Shimano
    2. 2Daiwa
    3. 3Penn
    4. 4Okuma

  • Asked ChatGPT

    “What's the best spinning reels brand in New Zealand for fishing from shore?”

    1. 1Shimano
    2. 2Daiwa
    3. 3Penn

  • Searched Google, AI Overview

    “saltwater spinning reel”

    1. 1Penn
    2. 2Shimano
    3. 3Daiwa

  • Searched Google, AI Overview

    “light spinning reel”

    1. 1Daiwa

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which spinning reels brands compete with Penn?

Penn against spinning reels brands in New Zealand, by month

Share of searches by month for Daiwa, Okuma, Shimano, Penn. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaOkumaShimanoPenn
Oct 202560.2%35%3.7%1%
Nov 202563.6%31.4%3.9%1.1%
Dec 202565.1%30.2%3.4%1.2%
Jan 202663.6%31.7%3.8%0.89%
Feb 202663%31.8%4.1%1.2%
Mar 202664.7%29.2%3.7%2.4%
Apr 202665.6%28.5%4.3%1.6%
May 202664.6%30%4.3%1.2%
Jun 202669%26.3%3.9%0.86%
Jul 202665.7%29.6%3.2%1.4%
Aug 202667.2%27.9%3.9%0.87%
Sep 202665.4%27.4%5.9%1.3%

  1. 1.Daiwa

    65.4%

    Held 1st. 1.6K estimated branded searches, +0.65% vs prior month. Share -1.8 points.

  2. 2.Okuma

    27.4%

    Held 2nd. 650 estimated branded searches, +1.6% vs prior month. Share -0.5 points.

  3. 3.Shimano

    5.9%

    Held 3rd. 140 estimated branded searches, +55.6% vs prior month. Share +2 points.

  4. 4.Penn

    1.3%

    Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.

Compare popularity between Penn and its closest rivals

Every comparison with Penn

7 comparisons

How has branded search demand for Penn changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Penn in New Zealand fell from 670 to 540.
  • Across the 12 months ending September 2026, Penn’s share of searches among spinning reels brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 0.86% in June 2026.

How did search popularity change for New Zealand spinning reels brands in September 2026?

3 changes

  1. In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.

  2. In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.

  3. In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.

How are Penn’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Penn’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 950ssm penn reel
  • penn electric reel
  • penn lures
  • penn pursuit reel
  • penn reel
  • penn rod
  • penn slammer reel

Do you work for Penn? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Penn compete?

Penn is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fishing tackle brands6th of 87.1%Show ranking
Spinning reels brands4th of 41.3%Shown above
Creator with pink hair and a pink jacket

Is Penn your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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