PENN vs Shimano Fishing:Which is more popular by branded search in New Zealand?
In August 2026, Shimano Fishing had more branded searches than PENN among fishing tackle brands in New Zealand. Shimano Fishing was estimated to have 920 branded searches compared to PENN’s 850, and held a 15.3% Share of Search versus PENN’s 14.1%.
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Which is more popular in search, PENN or Shimano Fishing?
Compare the fishing rod, reel and tackle brands New Zealand anglers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano Fishing, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Okuma | Shimano Fishing | PENN | Black Magic |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 23.4% | 14.5% | 14.3% | 8% |
| Nov 2025 | 40.4% | 21.2% | 16.8% | 14.2% | 7.4% |
| Dec 2025 | 40.1% | 21.7% | 15.6% | 15.1% | 7.4% |
| Jan 2026 | 40.5% | 21.8% | 16.3% | 14.2% | 7.2% |
| Feb 2026 | 39.3% | 21.2% | 18.8% | 15.3% | 5.4% |
| Mar 2026 | 40% | 19.1% | 16.9% | 17.3% | 6.7% |
| Apr 2026 | 41.7% | 19.6% | 16.7% | 15.1% | 6.9% |
| May 2026 | 42.5% | 20.3% | 16.9% | 14.5% | 5.8% |
| Jun 2026 | 44.1% | 19% | 17.5% | 13.3% | 6.1% |
| Jul 2026 | 41.3% | 19.1% | 17.4% | 15.2% | 7% |
| Aug 2026 | 45.8% | 18.6% | 15.3% | 14.1% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the PENN and Shimano Fishing comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: PENN took it in March 2026, Shimano Fishing took it in April 2026.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.3% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 850.
- Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.5% to 15.3%, and its estimated monthly branded searches moved from 1.1K to 920.
How did search popularity change for New Zealand fishing tackle brands in August 2026?
2 changes
In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.
In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.
How each brand is measured
Brandwave collects information about searches that people make online using PENN’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PENN
13 branded search terms
- 320 gti penn reel
- 330 gti penn reel
- 950ssm penn reel
- penn 6500 reel
- penn 9 0 reel
- penn electric reel
- penn lures
- penn pursuit reel
- penn reel
- penn rod
- penn slammer reel
- penn spinfisher v spinning reel
- penn squall fishing reel
Shimano Fishing
8 branded search terms
- shimano fishing
- shimano fishing bag
- shimano fishing gear
- shimano fishing lures
- shimano fishing rod
- shimano fishing rod and reel
- shimano fishing rod combo
- shimano reel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.