Brandwave

How popular isPENN in search?

In August 2026, there were an estimated 850 branded searches for PENN in New Zealand which is down 19.8% over the last 11 months. PENN holds 14.1% estimated Share of Search among New Zealand fishing tackle brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Daiwa45.8%
  2. Okuma18.6%
  3. Shimano Fishing15.3%
  4. PENN14.1%
  5. Black Magic6.3%
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Which fishing tackle brands compete with PENN?

PENN against fishing tackle brands in New Zealand, by month

Share of Search by month for Daiwa, Okuma, Shimano Fishing, PENN, Black Magic. The figures are in the table below the chart.

View monthly share of search table
MonthDaiwaOkumaShimano FishingPENNBlack Magic
Oct 202539.8%23.4%14.5%14.3%8%
Nov 202540.4%21.2%16.8%14.2%7.4%
Dec 202540.1%21.7%15.6%15.1%7.4%
Jan 202640.5%21.8%16.3%14.2%7.2%
Feb 202639.3%21.2%18.8%15.3%5.4%
Mar 202640%19.1%16.9%17.3%6.7%
Apr 202641.7%19.6%16.7%15.1%6.9%
May 202642.5%20.3%16.9%14.5%5.8%
Jun 202644.1%19%17.5%13.3%6.1%
Jul 202641.3%19.1%17.4%15.2%7%
Aug 202645.8%18.6%15.3%14.1%6.3%
Sep 2026—————

  1. 1.Daiwa

    45.8%

    held 1st · 2.8K estimated branded searches · +14% vs prior month · +4.5 points

  2. 2.Okuma

    18.6%

    held 2nd · 1.1K estimated branded searches · 0% vs prior month · -0.5 points

  3. 3.Shimano Fishing

    15.3%

    held 3rd · 920 estimated branded searches · -9.8% vs prior month · -2.1 points

  4. 4.PENN

    14.1%

    held 4th · 850 estimated branded searches · -4.5% vs prior month · -1.1 points

  5. 5.Black Magic

    6.3%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.7 points

Compare search popularity between PENN and its closest rivals

How has branded search demand for PENN changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PENN in New Zealand fell from 1.1K to 850.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 17.3% in March 2026 and was lowest at 13.3% in June 2026.

How did search popularity change for New Zealand fishing tackle brands in August 2026?

  1. In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%.

  2. In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.

  3. In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.

  4. In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.

  5. In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%.

How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • 320 gti penn reel
  • 330 gti penn reel
  • 950ssm penn reel
  • penn 6500 reel
  • penn 9 0 reel
  • penn electric reel
  • penn lures
  • penn pursuit reel
  • penn reel
  • penn rod
  • penn slammer reel
  • penn spinfisher v spinning reel
  • penn squall fishing reel

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How the Brand Demand Index is measured

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