Brandwave

How popular isDaiwa in search?

In August 2026, there were an estimated 2.8K branded searches for Daiwa in New Zealand which is down 6.1% over the last 11 months. Daiwa holds 45.8% estimated Share of Search among New Zealand fishing tackle brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Daiwa45.8%
  2. Okuma18.6%
  3. Shimano Fishing15.3%
  4. PENN14.1%
  5. Black Magic6.3%
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Which fishing tackle brands compete with Daiwa?

Daiwa against fishing tackle brands in New Zealand, by month

Share of Search by month for Daiwa, Okuma, Shimano Fishing, PENN, Black Magic. The figures are in the table below the chart.

View monthly share of search table
MonthDaiwaOkumaShimano FishingPENNBlack Magic
Oct 202539.8%23.4%14.5%14.3%8%
Nov 202540.4%21.2%16.8%14.2%7.4%
Dec 202540.1%21.7%15.6%15.1%7.4%
Jan 202640.5%21.8%16.3%14.2%7.2%
Feb 202639.3%21.2%18.8%15.3%5.4%
Mar 202640%19.1%16.9%17.3%6.7%
Apr 202641.7%19.6%16.7%15.1%6.9%
May 202642.5%20.3%16.9%14.5%5.8%
Jun 202644.1%19%17.5%13.3%6.1%
Jul 202641.3%19.1%17.4%15.2%7%
Aug 202645.8%18.6%15.3%14.1%6.3%
Sep 2026—————

  1. 1.Daiwa

    45.8%

    held 1st · 2.8K estimated branded searches · +14% vs prior month · +4.5 points

  2. 2.Okuma

    18.6%

    held 2nd · 1.1K estimated branded searches · 0% vs prior month · -0.5 points

  3. 3.Shimano Fishing

    15.3%

    held 3rd · 920 estimated branded searches · -9.8% vs prior month · -2.1 points

  4. 4.PENN

    14.1%

    held 4th · 850 estimated branded searches · -4.5% vs prior month · -1.1 points

  5. 5.Black Magic

    6.3%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.7 points

Compare search popularity between Daiwa and its closest rivals

How has branded search demand for Daiwa changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Daiwa in New Zealand fell from 2.9K to 2.8K.
  • Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing tackle brands in New Zealand increased from 39.8% to 45.8%.
  • Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 45.8% in August 2026 and was lowest at 39.3% in February 2026.

How did search popularity change for New Zealand fishing tackle brands in August 2026?

  1. In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%.

  2. In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.

  3. In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.

  4. In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.

  5. In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%.

How is Daiwa measured?

Brandwave collects information about searches that people make online using Daiwa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • daiwa
  • daiwa bg6500
  • daiwa certate
  • daiwa com
  • daiwa electric reel
  • daiwa exceler
  • daiwa fishing
  • daiwa fishing rod
  • daiwa free swimmer
  • daiwa infeet
  • daiwa legalis
  • daiwa lures
  • daiwa near me
  • daiwa nz
  • daiwa reel
  • daiwa rod
  • daiwa saltiga
  • daiwa saltist
  • daiwa tanacom 1000
  • daiwa td black

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How the Brand Demand Index is measured

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