Daiwa vs Shimano Fishing:Which is more popular by branded search in New Zealand?
In August 2026, Daiwa had more branded searches than Shimano Fishing among fishing tackle brands in New Zealand. Daiwa was estimated to have 2.8K branded searches compared to Shimano Fishing’s 920, and held a 45.8% Share of Search versus Shimano Fishing’s 15.3%.
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Which is more popular in search, Daiwa or Shimano Fishing?
Compare the fishing rod, reel and tackle brands New Zealand anglers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Daiwa, Shimano Fishing. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Okuma | Shimano Fishing | PENN | Black Magic |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 23.4% | 14.5% | 14.3% | 8% |
| Nov 2025 | 40.4% | 21.2% | 16.8% | 14.2% | 7.4% |
| Dec 2025 | 40.1% | 21.7% | 15.6% | 15.1% | 7.4% |
| Jan 2026 | 40.5% | 21.8% | 16.3% | 14.2% | 7.2% |
| Feb 2026 | 39.3% | 21.2% | 18.8% | 15.3% | 5.4% |
| Mar 2026 | 40% | 19.1% | 16.9% | 17.3% | 6.7% |
| Apr 2026 | 41.7% | 19.6% | 16.7% | 15.1% | 6.9% |
| May 2026 | 42.5% | 20.3% | 16.9% | 14.5% | 5.8% |
| Jun 2026 | 44.1% | 19% | 17.5% | 13.3% | 6.1% |
| Jul 2026 | 41.3% | 19.1% | 17.4% | 15.2% | 7% |
| Aug 2026 | 45.8% | 18.6% | 15.3% | 14.1% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Daiwa and Shimano Fishing comparison changed over the last 12 months?
3 findings
- Daiwa was ahead of Shimano Fishing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing tackle brands in New Zealand moved from 39.8% to 45.8%, and its estimated monthly branded searches moved from 2.9K to 2.8K.
- Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.5% to 15.3%, and its estimated monthly branded searches moved from 1.1K to 920.
How did search popularity change for New Zealand fishing tackle brands in August 2026?
2 changes
In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%.
In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Daiwa’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daiwa
20 branded search terms
- daiwa
- daiwa bg6500
- daiwa certate
- daiwa com
- daiwa electric reel
- daiwa exceler
- daiwa fishing
- daiwa fishing rod
- daiwa free swimmer
- daiwa infeet
- daiwa legalis
- daiwa lures
- daiwa near me
- daiwa nz
- daiwa reel
- daiwa rod
- daiwa saltiga
- daiwa saltist
- daiwa tanacom 1000
- daiwa td black
Shimano Fishing
8 branded search terms
- shimano fishing
- shimano fishing bag
- shimano fishing gear
- shimano fishing lures
- shimano fishing rod
- shimano fishing rod and reel
- shimano fishing rod combo
- shimano reel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.