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Fishing tackle brands in New Zealand:Which brands are most popular in search?

In August 2026, Daiwa was the most searched among fishing tackle brands in New Zealand, with an estimated 2.8K branded searches and 45.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Daiwa45.8%
  2. Okuma18.6%
  3. Shimano Fishing15.3%
  4. PENN14.1%
  5. Black Magic6.3%

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Share of SearchLeaderboard

Compare the fishing rod, reel and tackle brands New Zealand anglers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fishing tackle brands in New Zealand, by month

Share of Search by month for Daiwa, Okuma, Shimano Fishing, PENN, Black Magic. The figures are in the table below the chart.

View monthly share of search table
MonthDaiwaOkumaShimano FishingPENNBlack Magic
Oct 202539.8%23.4%14.5%14.3%8%
Nov 202540.4%21.2%16.8%14.2%7.4%
Dec 202540.1%21.7%15.6%15.1%7.4%
Jan 202640.5%21.8%16.3%14.2%7.2%
Feb 202639.3%21.2%18.8%15.3%5.4%
Mar 202640%19.1%16.9%17.3%6.7%
Apr 202641.7%19.6%16.7%15.1%6.9%
May 202642.5%20.3%16.9%14.5%5.8%
Jun 202644.1%19%17.5%13.3%6.1%
Jul 202641.3%19.1%17.4%15.2%7%
Aug 202645.8%18.6%15.3%14.1%6.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Daiwa

    45.8%

    held 1st · 2.8K estimated branded searches · +14% vs prior month · +4.5 points

  2. 2.Okuma

    18.6%

    held 2nd · 1.1K estimated branded searches · 0% vs prior month · -0.5 points

  3. 3.Shimano Fishing

    15.3%

    held 3rd · 920 estimated branded searches · -9.8% vs prior month · -2.1 points

  4. 4.PENN

    14.1%

    held 4th · 850 estimated branded searches · -4.5% vs prior month · -1.1 points

  5. 5.Black Magic

    6.3%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.7 points

Compare search popularity between leading brands

Which brand is most popular in search among fishing tackle brands in New Zealand?

In August 2026, Daiwa was the most searched among fishing tackle brands in New Zealand, with an estimated 2.8K branded searches and 45.8% estimated Share of Search within this set. Okuma is in 2nd place, 27.2 percentage points behind at 18.6% Share of Search.

New Zealand fishing tackle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Daiwa39.8% → 45.8%45.8%Aug 202639.3%Feb 20261st
Okuma23.4% → 18.6%23.4%Oct 202518.6%Aug 20262nd
Shimano Fishing14.5% → 15.3%18.8%Feb 202614.5%Oct 20253rd
PENN14.3% → 14.1%17.3%Mar 202613.3%Jun 20264th
Black Magic8% → 6.3%8%Oct 20255.4%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing tackle brands in New Zealand increased from 39.8% to 45.8%.
  • Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing tackle brands in New Zealand decreased from 23.4% to 18.6%.
  • Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands in New Zealand increased from 14.5% to 15.3%.
  • Across the 11 months ending August 2026, Black Magic’s estimated Share of Search among fishing tackle brands in New Zealand decreased from 8% to 6.3%.
  • Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 45.8% in August 2026 and was lowest at 39.3% in February 2026.
  • Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 18.8% in February 2026 and was lowest at 14.5% in October 2025.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 17.3% in March 2026 and was lowest at 13.3% in June 2026.
  • Across the 11 months ending August 2026, Black Magic’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 8% in October 2025 and was lowest at 5.4% in February 2026.
  • Across the 11 months ending August 2026, PENN held steady: its estimated Share of Search among fishing tackle brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand fishing tackle brands in August 2026?

  1. In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%.

  2. In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.

  3. In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.

  4. In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.

  5. In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%.

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