Black Magic vs PENN:Which is more popular by branded search in New Zealand?
In August 2026, PENN had more branded searches than Black Magic among fishing tackle brands in New Zealand. PENN was estimated to have 850 branded searches compared to Black Magic’s 380, and held a 14.1% Share of Search versus Black Magic’s 6.3%.
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Which is more popular in search, Black Magic or PENN?
Compare the fishing rod, reel and tackle brands New Zealand anglers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PENN, Black Magic. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Okuma | Shimano Fishing | PENN | Black Magic |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 23.4% | 14.5% | 14.3% | 8% |
| Nov 2025 | 40.4% | 21.2% | 16.8% | 14.2% | 7.4% |
| Dec 2025 | 40.1% | 21.7% | 15.6% | 15.1% | 7.4% |
| Jan 2026 | 40.5% | 21.8% | 16.3% | 14.2% | 7.2% |
| Feb 2026 | 39.3% | 21.2% | 18.8% | 15.3% | 5.4% |
| Mar 2026 | 40% | 19.1% | 16.9% | 17.3% | 6.7% |
| Apr 2026 | 41.7% | 19.6% | 16.7% | 15.1% | 6.9% |
| May 2026 | 42.5% | 20.3% | 16.9% | 14.5% | 5.8% |
| Jun 2026 | 44.1% | 19% | 17.5% | 13.3% | 6.1% |
| Jul 2026 | 41.3% | 19.1% | 17.4% | 15.2% | 7% |
| Aug 2026 | 45.8% | 18.6% | 15.3% | 14.1% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Black Magic and PENN comparison changed over the last 12 months?
3 findings
- PENN was ahead of Black Magic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Black Magic’s estimated Share of Search among fishing tackle brands in New Zealand moved from 8% to 6.3%, and its estimated monthly branded searches moved from 590 to 380.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.3% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 850.
How did search popularity change for New Zealand fishing tackle brands in August 2026?
2 changes
In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.
In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Black Magic’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Magic
6 branded search terms
- black magic fishing
- black magic lures
- black magic reel
- black magic rod
- black magic tackle
- black magic tackle bag
PENN
13 branded search terms
- 320 gti penn reel
- 330 gti penn reel
- 950ssm penn reel
- penn 6500 reel
- penn 9 0 reel
- penn electric reel
- penn lures
- penn pursuit reel
- penn reel
- penn rod
- penn slammer reel
- penn spinfisher v spinning reel
- penn squall fishing reel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.