Brandwave

How popular isBlack Magic in search?

In August 2026, there were an estimated 380 branded searches for Black Magic in New Zealand which is down 35.6% over the last 11 months. Black Magic holds 6.3% estimated Share of Search among New Zealand fishing tackle brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Daiwa45.8%
  2. Okuma18.6%
  3. Shimano Fishing15.3%
  4. PENN14.1%
  5. Black Magic6.3%
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Which fishing tackle brands compete with Black Magic?

Black Magic against fishing tackle brands in New Zealand, by month

Share of Search by month for Daiwa, Okuma, Shimano Fishing, PENN, Black Magic. The figures are in the table below the chart.

View monthly share of search table
MonthDaiwaOkumaShimano FishingPENNBlack Magic
Oct 202539.8%23.4%14.5%14.3%8%
Nov 202540.4%21.2%16.8%14.2%7.4%
Dec 202540.1%21.7%15.6%15.1%7.4%
Jan 202640.5%21.8%16.3%14.2%7.2%
Feb 202639.3%21.2%18.8%15.3%5.4%
Mar 202640%19.1%16.9%17.3%6.7%
Apr 202641.7%19.6%16.7%15.1%6.9%
May 202642.5%20.3%16.9%14.5%5.8%
Jun 202644.1%19%17.5%13.3%6.1%
Jul 202641.3%19.1%17.4%15.2%7%
Aug 202645.8%18.6%15.3%14.1%6.3%
Sep 2026—————

  1. 1.Daiwa

    45.8%

    held 1st · 2.8K estimated branded searches · +14% vs prior month · +4.5 points

  2. 2.Okuma

    18.6%

    held 2nd · 1.1K estimated branded searches · 0% vs prior month · -0.5 points

  3. 3.Shimano Fishing

    15.3%

    held 3rd · 920 estimated branded searches · -9.8% vs prior month · -2.1 points

  4. 4.PENN

    14.1%

    held 4th · 850 estimated branded searches · -4.5% vs prior month · -1.1 points

  5. 5.Black Magic

    6.3%

    held 5th · 380 estimated branded searches · -7.3% vs prior month · -0.7 points

Compare search popularity between Black Magic and its closest rivals

How has branded search demand for Black Magic changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Black Magic in New Zealand fell from 590 to 380.
  • Across the 11 months ending August 2026, Black Magic’s estimated Share of Search among fishing tackle brands in New Zealand decreased from 8% to 6.3%.
  • Across the 11 months ending August 2026, Black Magic’s estimated Share of Search among fishing tackle brands in New Zealand peaked at 8% in October 2025 and was lowest at 5.4% in February 2026.

How did search popularity change for New Zealand fishing tackle brands in August 2026?

  1. In August 2026, Daiwa gained estimated Share of Search among fishing tackle brands in New Zealand, from 41.3% to 45.8%.

  2. In August 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands in New Zealand, from 17.4% to 15.3%.

  3. In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.

  4. In August 2026, Black Magic lost estimated Share of Search among fishing tackle brands in New Zealand, from 7% to 6.3%.

  5. In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%.

How is Black Magic measured?

Brandwave collects information about searches that people make online using Black Magic’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • black magic fishing
  • black magic lures
  • black magic reel
  • black magic rod
  • black magic tackle
  • black magic tackle bag

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How the Brand Demand Index is measured

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