Okuma vs PENN:Which is more popular by branded search in New Zealand?
In August 2026, Okuma had more branded searches than PENN among fishing tackle brands in New Zealand. Okuma was estimated to have 1.1K branded searches compared to PENN’s 850, and held an 18.6% Share of Search versus PENN’s 14.1%.
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Which is more popular in search, Okuma or PENN?
Compare the fishing rod, reel and tackle brands New Zealand anglers buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Okuma, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Okuma | Shimano Fishing | PENN | Black Magic |
|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 23.4% | 14.5% | 14.3% | 8% |
| Nov 2025 | 40.4% | 21.2% | 16.8% | 14.2% | 7.4% |
| Dec 2025 | 40.1% | 21.7% | 15.6% | 15.1% | 7.4% |
| Jan 2026 | 40.5% | 21.8% | 16.3% | 14.2% | 7.2% |
| Feb 2026 | 39.3% | 21.2% | 18.8% | 15.3% | 5.4% |
| Mar 2026 | 40% | 19.1% | 16.9% | 17.3% | 6.7% |
| Apr 2026 | 41.7% | 19.6% | 16.7% | 15.1% | 6.9% |
| May 2026 | 42.5% | 20.3% | 16.9% | 14.5% | 5.8% |
| Jun 2026 | 44.1% | 19% | 17.5% | 13.3% | 6.1% |
| Jul 2026 | 41.3% | 19.1% | 17.4% | 15.2% | 7% |
| Aug 2026 | 45.8% | 18.6% | 15.3% | 14.1% | 6.3% |
| Sep 2026 | — | — | — | — | — |
How has the Okuma and PENN comparison changed over the last 12 months?
3 findings
- Okuma was ahead of PENN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing tackle brands in New Zealand moved from 23.4% to 18.6%, and its estimated monthly branded searches moved from 1.7K to 1.1K.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing tackle brands in New Zealand moved from 14.3% to 14.1%, and its estimated monthly branded searches moved from 1.1K to 850.
How did search popularity change for New Zealand fishing tackle brands in August 2026?
2 changes
In August 2026, PENN lost estimated Share of Search among fishing tackle brands in New Zealand, from 15.2% to 14.1%.
In August 2026, Okuma lost estimated Share of Search among fishing tackle brands in New Zealand, from 19.1% to 18.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Okuma’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Okuma
21 branded search terms
- okuma
- okuma azaki
- okuma ceymar
- okuma cortez
- okuma fishing
- okuma fishing gear
- okuma lures
- okuma makaira
- okuma nano matrix
- okuma near me
- okuma new zealand
- okuma nz
- okuma reel
- okuma revenger
- okuma revenger 80
- okuma revenger pro
- okuma rod
- okuma tesoro
- okuma tomcat 8000
- okuma tournament concept
- okumafishing com
PENN
13 branded search terms
- 320 gti penn reel
- 330 gti penn reel
- 950ssm penn reel
- penn 6500 reel
- penn 9 0 reel
- penn electric reel
- penn lures
- penn pursuit reel
- penn reel
- penn rod
- penn slammer reel
- penn spinfisher v spinning reel
- penn squall fishing reel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.