Berkley vs Penn:Which is more popular?
In September 2026, Berkley had more branded searches than Penn among fishing tackle brands in New Zealand. Berkley had about 1,150 branded searches, while Penn had 540. Berkley made up 15.1% of all fishing tackle brand searches we track, and Penn accounted for 7.1%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Penn appeared in three of the four answers and Berkley in one. Penn was mentioned before Berkley in every answer that named either.
Who do people search for more?
Berkley, about 2 searches for every 1 for Penn
Who does AI mention more?
Penn, mentioned in 3 of 4 answers, Berkley in 1
Who does AI recommend more?
Penn, named ahead of Berkley in 3 of 3 answers
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Top fishing tackle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Penn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Penn was listed before Berkley in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Shimano Fishing1st
Daiwa2nd- Penn3rd
Okuma4th
Abu Garcia5th- Berkley6th
Black Magic7th
Rapala–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fishing tackle brands
4 answers
Asked ChatGPT
“Which fishing tackle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fishing tackle brands in New Zealand?”
Asked ChatGPT
“What's the best fishing tackle brand in New Zealand for freshwater fishing?”
Searched Google, AI Overview
“fishing gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing rod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Berkley or Penn more popular in search?
This chart shows how often people search Google for Berkley and Penn by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Berkley, Penn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Black Magic | Berkley | Okuma | Shimano Fishing | Penn | Abu Garcia | Rapala |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 19.3% | 12.5% | 16.3% | 10.3% | 7.2% | 4.8% | 4.7% |
| Nov 2025 | 26.1% | 16.9% | 11.1% | 15.4% | 12.3% | 7.2% | 5.8% | 5.2% |
| Dec 2025 | 28.1% | 13.8% | 9.3% | 16.7% | 12.3% | 8.5% | 5.1% | 6.3% |
| Jan 2026 | 27.9% | 12.9% | 9.9% | 17.1% | 12.7% | 7.9% | 5.9% | 5.7% |
| Feb 2026 | 25.5% | 12.7% | 13.5% | 15.4% | 14.1% | 8.2% | 5% | 5.7% |
| Mar 2026 | 24.9% | 14.2% | 15.3% | 12.9% | 12.1% | 9.5% | 5.3% | 5.8% |
| Apr 2026 | 24.8% | 19.1% | 13.8% | 13.6% | 12% | 7% | 4.6% | 5.1% |
| May 2026 | 25.9% | 15.3% | 17.7% | 13.3% | 11.8% | 7.2% | 4.6% | 4.2% |
| Jun 2026 | 27.2% | 17.2% | 15.3% | 12.5% | 12.5% | 6.5% | 4.6% | 4.2% |
| Jul 2026 | 24.8% | 18.1% | 15.4% | 13.1% | 12.2% | 7.4% | 5.2% | 3.7% |
| Aug 2026 | 25.4% | 16.7% | 19.1% | 12.2% | 10.8% | 7.5% | 4.1% | 4.2% |
| Sep 2026 | 25.7% | 17.6% | 15.1% | 13.3% | 11.4% | 7.1% | 4.9% | 4.9% |
How has the Berkley and Penn comparison changed over the last 12 months?
3 findings
- Berkley was ahead of Penn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Berkley’s share of searches among fishing tackle brands in New Zealand moved from 12.5% to 15.1%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
- Across the 12 months ending September 2026, Penn’s share of searches among fishing tackle brands in New Zealand moved from 7.2% to 7.1%, and its estimated monthly branded searches moved from 670 to 540.
How did search popularity change for New Zealand fishing tackle brands in September 2026?
3 changes
In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.
In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.
Estimated monthly branded searches for Penn in New Zealand fell 19.4% over 12 measured months, from 670 to 540 in September 2026.
How are branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Berkley’s and Penn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fishing tackle brands
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