Brandwave

How popular isDaiwa?

In September 2026, people searched for Daiwa by name about 1,950 times in New Zealand, a 15.6% decrease from the previous year. These searches made up 25.7% of all New Zealand fishing tackle brand searches, placing Daiwa first out of eight brands. When we asked both ChatGPT and Google AI Overviews about fishing tackle brands, Daiwa appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Daiwa is the most searched of 8 competitors and the second most recommended in AI answers.

  1. DaiwaShare of searches 25.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Black MagicShare of searches 17.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. BerkleyShare of searches 15.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. OkumaShare of searches 13.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. Shimano FishingShare of searches 11.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Daiwa appeared in all four answers. Daiwa is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fishing tackle brands compete with Daiwa?

Daiwa against fishing tackle brands in New Zealand, by month

Share of searches by month for Daiwa, Black Magic, Berkley, Okuma, Shimano Fishing, Penn, Abu Garcia, Rapala. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

  1. 1.Daiwa

    25.7%

    Held 1st. 1.9K estimated branded searches, -2% vs prior month. Share +0.3 points.

  2. 2.Black Magic

    17.6%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +2.3% vs prior month. Share +0.9 points.

  3. 3.Berkley

    15.1%

    Moved from 2nd to 3rd. 1.1K estimated branded searches, -23.3% vs prior month. Share -4 points.

  4. 4.Okuma

    13.3%

    Held 4th. 1K estimated branded searches, +5.2% vs prior month. Share +1.1 points.

  5. 5.Shimano Fishing

    11.4%

    Held 5th. 870 estimated branded searches, +2.4% vs prior month. Share +0.6 points.

  6. 6.Penn

    7.1%

    Held 6th. 540 estimated branded searches, -8.5% vs prior month. Share -0.4 points.

  7. 7.Abu Garcia

    4.9%

    Moved from 8th to 7th. 370 estimated branded searches, +15.6% vs prior month. Share +0.8 points.

  8. 8.Rapala

    4.9%

    Moved from 7th to 8th. 370 estimated branded searches, +12.1% vs prior month. Share +0.7 points.

Compare popularity between Daiwa and its closest rivals

Every comparison with Daiwa

8 comparisons

How has branded search demand for Daiwa changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Daiwa in New Zealand fell from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, Daiwa’s share of searches among fishing tackle brands in New Zealand increased from 24.8% to 25.7%.
  • Across the 12 months ending September 2026, Daiwa’s share of searches among fishing tackle brands in New Zealand peaked at 28.1% in December 2025 and was lowest at 24.8% in April 2026.

How did search popularity change for New Zealand fishing tackle brands in September 2026?

6 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Okuma gained share of searches among fishing tackle brands in New Zealand, from 12.2% to 13.3%.

  4. In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%.

  5. In September 2026, Shimano Fishing gained share of searches among fishing tackle brands in New Zealand, from 10.8% to 11.4%.

  6. In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.

How are Daiwa’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Daiwa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • daiwa
  • daiwa certate
  • daiwa electric reel
  • daiwa exceler
  • daiwa fishing
  • daiwa fishing rod
  • daiwa infeet
  • daiwa legalis
  • daiwa lures
  • daiwa reel
  • daiwa rod
  • daiwa saltiga
  • daiwa saltist
  • daiwa tanacom 1000

Do you work for Daiwa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Daiwa compete?

Daiwa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fishing tackle brands1st of 825.7%Shown above
Spinning reels brands1st of 465.4%Show ranking
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Is Daiwa your brand?

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