Brandwave

How popular isDaiwa?

In September 2026, people searched for Daiwa by name about 1,950 times in New Zealand, a 15.6% decrease from the previous year. These searches made up 65.4% of all New Zealand spinning reels brand searches, placing Daiwa first out of four brands. When we asked both ChatGPT and Google AI Overviews about spinning reels brands, Daiwa appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Daiwa is the most searched of 4 competitors and the second most recommended in AI answers.

  1. DaiwaShare of searches 65.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. OkumaShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. ShimanoShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. PennShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top spinning reels brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Daiwa appeared in all five answers. Daiwa is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shimano4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Penn4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Okuma2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spinning reels brands

5 answers

  • Asked ChatGPT

    “Which spinning reels brand should I buy in New Zealand?”

    1. 1Shimano
    2. 2Daiwa
    3. 3Penn
    4. 4Okuma

  • Asked ChatGPT

    “What are the best spinning reels brands in New Zealand?”

    1. 1Shimano
    2. 2Daiwa
    3. 3Penn
    4. 4Okuma

  • Asked ChatGPT

    “What's the best spinning reels brand in New Zealand for fishing from shore?”

    1. 1Shimano
    2. 2Daiwa
    3. 3Penn

  • Searched Google, AI Overview

    “saltwater spinning reel”

    1. 1Penn
    2. 2Shimano
    3. 3Daiwa

  • Searched Google, AI Overview

    “light spinning reel”

    1. 1Daiwa

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which spinning reels brands compete with Daiwa?

Daiwa against spinning reels brands in New Zealand, by month

Share of searches by month for Daiwa, Okuma, Shimano. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaOkumaShimanoPenn
Oct 202560.2%35%3.7%1%
Nov 202563.6%31.4%3.9%1.1%
Dec 202565.1%30.2%3.4%1.2%
Jan 202663.6%31.7%3.8%0.89%
Feb 202663%31.8%4.1%1.2%
Mar 202664.7%29.2%3.7%2.4%
Apr 202665.6%28.5%4.3%1.6%
May 202664.6%30%4.3%1.2%
Jun 202669%26.3%3.9%0.86%
Jul 202665.7%29.6%3.2%1.4%
Aug 202667.2%27.9%3.9%0.87%
Sep 202665.4%27.4%5.9%1.3%

  1. 1.Daiwa

    65.4%

    Held 1st. 1.6K estimated branded searches, +0.65% vs prior month. Share -1.8 points.

  2. 2.Okuma

    27.4%

    Held 2nd. 650 estimated branded searches, +1.6% vs prior month. Share -0.5 points.

  3. 3.Shimano

    5.9%

    Held 3rd. 140 estimated branded searches, +55.6% vs prior month. Share +2 points.

  4. 4.Penn

    1.3%

    Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.

Compare popularity between Daiwa and its closest rivals

Every comparison with Daiwa

8 comparisons

How has branded search demand for Daiwa changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Daiwa in New Zealand fell from 2.3K to 1.9K.
  • Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand increased from 60.2% to 65.4%.
  • Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand peaked at 69% in June 2026 and was lowest at 60.2% in October 2025.

How did search popularity change for New Zealand spinning reels brands in September 2026?

3 changes

  1. In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.

  2. In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.

  3. In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.

How are Daiwa’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Daiwa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • daiwa
  • daiwa certate
  • daiwa electric reel
  • daiwa exceler
  • daiwa fishing
  • daiwa fishing rod
  • daiwa infeet
  • daiwa legalis
  • daiwa lures
  • daiwa reel
  • daiwa rod
  • daiwa saltiga
  • daiwa saltist
  • daiwa tanacom 1000

Do you work for Daiwa? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Daiwa compete?

Daiwa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fishing tackle brands1st of 825.7%Show ranking
Spinning reels brands1st of 465.4%Shown above
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