Daiwa vs Okuma:Which is more popular?
In September 2026, Daiwa had more branded searches than Okuma among spinning reels brands in New Zealand. Daiwa had about 1,550 branded searches, while Okuma had 650. Daiwa made up 65.4% of all spinning reels brand searches we track, and Okuma accounted for 27.4%. When we asked ChatGPT and Google AI Overviews about spinning reels brands, Daiwa appeared in all five answers and Okuma in two. Daiwa was mentioned before Okuma in every answer.
Who do people search for more?
Daiwa, about 2 searches for every 1 for Okuma
Who does AI mention more?
Daiwa, mentioned in every answer we collected
Who does AI recommend more?
Daiwa, named ahead of Okuma in every answer
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Top spinning reels brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Daiwa appeared in all five answers. Okuma was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Daiwa was listed before Okuma in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about spinning reels brands
5 answers
Asked ChatGPT
“Which spinning reels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spinning reels brands in New Zealand?”
Asked ChatGPT
“What's the best spinning reels brand in New Zealand for fishing from shore?”
Searched Google, AI Overview
“saltwater spinning reel”
Searched Google, AI Overview
“light spinning reel”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Daiwa or Okuma more popular in search?
This chart shows how often people search Google for Daiwa and Okuma by name. Each line represents a brand's share of searches for all four spinning reels brands we track, month by month, from searches in New Zealand.
Share of searches by month for Daiwa, Okuma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Okuma | Shimano | Penn |
|---|---|---|---|---|
| Oct 2025 | 60.2% | 35% | 3.7% | 1% |
| Nov 2025 | 63.6% | 31.4% | 3.9% | 1.1% |
| Dec 2025 | 65.1% | 30.2% | 3.4% | 1.2% |
| Jan 2026 | 63.6% | 31.7% | 3.8% | 0.89% |
| Feb 2026 | 63% | 31.8% | 4.1% | 1.2% |
| Mar 2026 | 64.7% | 29.2% | 3.7% | 2.4% |
| Apr 2026 | 65.6% | 28.5% | 4.3% | 1.6% |
| May 2026 | 64.6% | 30% | 4.3% | 1.2% |
| Jun 2026 | 69% | 26.3% | 3.9% | 0.86% |
| Jul 2026 | 65.7% | 29.6% | 3.2% | 1.4% |
| Aug 2026 | 67.2% | 27.9% | 3.9% | 0.87% |
| Sep 2026 | 65.4% | 27.4% | 5.9% | 1.3% |
How has the Daiwa and Okuma comparison changed over the last 12 months?
3 findings
- Daiwa was ahead of Okuma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand moved from 60.2% to 65.4%, and its estimated monthly branded searches moved from 1.8K to 1.6K.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand moved from 35% to 27.4%, and its estimated monthly branded searches moved from 1K to 650.
How did search popularity change for New Zealand spinning reels brands in September 2026?
2 changes
In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.
In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Daiwa’s and Okuma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daiwa
8 branded search terms
- daiwa
- daiwa certate
- daiwa exceler
- daiwa infeet
- daiwa legalis
- daiwa saltiga
- daiwa saltist
- daiwa tanacom 1000
Okuma
11 branded search terms
- okuma
- okuma azaki
- okuma ceymar
- okuma cortez
- okuma makaira
- okuma nano matrix
- okuma revenger
- okuma revenger 80
- okuma revenger pro
- okuma tesoro
- okuma tournament concept
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