Spinning reels brands in New Zealand:Which are most popular?
In September 2026, Daiwa was the most searched spinning reels brand in New Zealand, accounting for 65.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Daiwa showed up in every answer. Shimano was recommended most often, coming first in all three responses that gave a list.
DaiwaShare of searches 65.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
OkumaShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ShimanoShare of searches 5.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PennShare of searches 1.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top spinning reels brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Daiwa appeared every time. Shimano was recommended most often, coming first in all three answers that gave a list. Daiwa was second, and Penn was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about spinning reels brands
5 answers
Asked ChatGPT
“Which spinning reels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spinning reels brands in New Zealand?”
Asked ChatGPT
“What's the best spinning reels brand in New Zealand for fishing from shore?”
Searched Google, AI Overview
“saltwater spinning reel”
Searched Google, AI Overview
“light spinning reel”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which spinning reels brands do people search for most?
This chart shows how often people search Google for each spinning reels brand by name. Each line represents a brand's share of searches for all four spinning reels brands we track, month by month, from searches in New Zealand.
Share of searches by month for Daiwa, Okuma, Shimano. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Okuma | Shimano | Penn |
|---|---|---|---|---|
| Oct 2025 | 60.2% | 35% | 3.7% | 1% |
| Nov 2025 | 63.6% | 31.4% | 3.9% | 1.1% |
| Dec 2025 | 65.1% | 30.2% | 3.4% | 1.2% |
| Jan 2026 | 63.6% | 31.7% | 3.8% | 0.89% |
| Feb 2026 | 63% | 31.8% | 4.1% | 1.2% |
| Mar 2026 | 64.7% | 29.2% | 3.7% | 2.4% |
| Apr 2026 | 65.6% | 28.5% | 4.3% | 1.6% |
| May 2026 | 64.6% | 30% | 4.3% | 1.2% |
| Jun 2026 | 69% | 26.3% | 3.9% | 0.86% |
| Jul 2026 | 65.7% | 29.6% | 3.2% | 1.4% |
| Aug 2026 | 67.2% | 27.9% | 3.9% | 0.87% |
| Sep 2026 | 65.4% | 27.4% | 5.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.4% | 1.6K | +0.65% | -1.8 points | |
| 2, held 2nd | 27.4% | 650 | +1.6% | -0.5 points | |
| 3, held 3rd | 5.9% | 140 | +55.6% | +2 points | |
| 4, held 4th | 1.3% | 30 | +50% | +0.4 points |
1.
Daiwa65.4%
Held 1st. 1.6K estimated branded searches, +0.65% vs prior month. Share -1.8 points.
2.
Okuma27.4%
Held 2nd. 650 estimated branded searches, +1.6% vs prior month. Share -0.5 points.
3.
Shimano5.9%
Held 3rd. 140 estimated branded searches, +55.6% vs prior month. Share +2 points.
4.
Penn1.3%
Held 4th. 30 estimated branded searches, +50% vs prior month. Share +0.4 points.
Which brand is most popular in search among spinning reels brands in New Zealand?
4 brands
In September 2026, Daiwa was the most searched among spinning reels brands in New Zealand, with an estimated 1.6K branded searches, 65.4% of all searches for the four we track. Okuma is in 2nd place, 38 percentage points behind at 27.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Daiwa | 60.2% → 65.4% | 69%Jun 2026 | 60.2%Oct 2025 | 1st |
| Okuma | 35% → 27.4% | 35%Oct 2025 | 26.3%Jun 2026 | 2nd |
| Shimano | 3.7% → 5.9% | 5.9%Sep 2026 | 3.2%Jul 2026 | 3rd |
| Penn | 1% → 1.3% | 2.4%Mar 2026 | 0.86%Jun 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand increased from 60.2% to 65.4%.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand decreased from 35% to 27.4%.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand increased from 3.7% to 5.9%.
- Across the 12 months ending September 2026, Daiwa’s share of searches among spinning reels brands in New Zealand peaked at 69% in June 2026 and was lowest at 60.2% in October 2025.
- Across the 12 months ending September 2026, Okuma’s share of searches among spinning reels brands in New Zealand peaked at 35% in October 2025 and was lowest at 26.3% in June 2026.
- Across the 12 months ending September 2026, Shimano’s share of searches among spinning reels brands in New Zealand peaked at 5.9% in September 2026 and was lowest at 3.2% in July 2026.
- Across the 12 months ending September 2026, Penn’s share of searches among spinning reels brands in New Zealand peaked at 2.4% in March 2026 and was lowest at 0.86% in June 2026.
- Across the 12 months ending September 2026, Penn held steady: its share of searches among spinning reels brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand spinning reels brands in September 2026?
3 changes
In September 2026, Shimano gained share of searches among spinning reels brands in New Zealand, from 3.9% to 5.9%.
In September 2026, Daiwa lost share of searches among spinning reels brands in New Zealand, from 67.2% to 65.4%.
In September 2026, Okuma lost share of searches among spinning reels brands in New Zealand, from 27.9% to 27.4%.
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