Brandwave

How popular isBerkley?

In September 2026, people searched for Berkley by name about 1,150 times in New Zealand, about the same as the previous year. These searches made up 15.1% of all New Zealand fishing tackle brand searches, placing Berkley third out of eight brands. When we asked both ChatGPT and Google AI Overviews about fishing tackle brands, Berkley appeared in one of the four answers and was the sixth most recommended of the eight.

Search and AI answers in September 2026

Berkley is the third most searched of 8 competitors and the sixth most recommended in AI answers.

  1. DaiwaShare of searches 25.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. Black MagicShare of searches 17.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  3. BerkleyShare of searches 15.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
  4. OkumaShare of searches 13.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 4th
  5. Shimano FishingShare of searches 11.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Berkley is the sixth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fishing tackle brands compete with Berkley?

Berkley against fishing tackle brands in New Zealand, by month

Share of searches by month for Daiwa, Black Magic, Berkley, Okuma, Shimano Fishing, Penn, Abu Garcia, Rapala. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

  1. 1.Daiwa

    25.7%

    Held 1st. 1.9K estimated branded searches, -2% vs prior month. Share +0.3 points.

  2. 2.Black Magic

    17.6%

    Moved from 3rd to 2nd. 1.3K estimated branded searches, +2.3% vs prior month. Share +0.9 points.

  3. 3.Berkley

    15.1%

    Moved from 2nd to 3rd. 1.1K estimated branded searches, -23.3% vs prior month. Share -4 points.

  4. 4.Okuma

    13.3%

    Held 4th. 1K estimated branded searches, +5.2% vs prior month. Share +1.1 points.

  5. 5.Shimano Fishing

    11.4%

    Held 5th. 870 estimated branded searches, +2.4% vs prior month. Share +0.6 points.

  6. 6.Penn

    7.1%

    Held 6th. 540 estimated branded searches, -8.5% vs prior month. Share -0.4 points.

  7. 7.Abu Garcia

    4.9%

    Moved from 8th to 7th. 370 estimated branded searches, +15.6% vs prior month. Share +0.8 points.

  8. 8.Rapala

    4.9%

    Moved from 7th to 8th. 370 estimated branded searches, +12.1% vs prior month. Share +0.7 points.

Compare popularity between Berkley and its closest rivals

Every comparison with Berkley

7 comparisons

How has branded search demand for Berkley changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Berkley in New Zealand held steady, from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Berkley’s share of searches among fishing tackle brands in New Zealand increased from 12.5% to 15.1%.
  • Across the 12 months ending September 2026, Berkley’s share of searches among fishing tackle brands in New Zealand peaked at 19.1% in August 2026 and was lowest at 9.3% in December 2025.
  • Across the 12 months ending September 2026, Berkley rose from 4th to 3rd among fishing tackle brands in New Zealand.

How did search popularity change for New Zealand fishing tackle brands in September 2026?

6 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Okuma gained share of searches among fishing tackle brands in New Zealand, from 12.2% to 13.3%.

  4. In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%.

  5. In September 2026, Shimano Fishing gained share of searches among fishing tackle brands in New Zealand, from 10.8% to 11.4%.

  6. In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.

How are Berkley’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Berkley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • berkley
  • berkley baits
  • berkley braid
  • berkley fishing
  • berkley gulp
  • berkley powerbait
  • berkley powerbait trout
  • berkley whiplash braid

Do you work for Berkley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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