Brandwave

Berkley vs Shimano Fishing:Which is more popular?

In September 2026, Berkley had more branded searches than Shimano Fishing among fishing tackle brands in New Zealand. Berkley had about 1,150 branded searches, while Shimano Fishing had 870. Berkley made up 15.1% of all fishing tackle brand searches we track, and Shimano Fishing accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Shimano Fishing appeared in all four answers and Berkley in one. Shimano Fishing was mentioned before Berkley in every answer.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Berkley, about 32% more searches than Shimano Fishing

Berkley 1.1K searchesShimano Fishing 870 searches

Who does AI mention more?

Shimano Fishing, mentioned in every answer we collected

Shimano Fishing in 4 of 4Berkley in 1 of 4

Who does AI recommend more?

Shimano Fishing, named ahead of Berkley in every answer

Shimano Fishing first in 4Berkley never first

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shimano Fishing appeared in all four answers. Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Shimano Fishing was listed before Berkley in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Berkley or Shimano Fishing more popular in search?

This chart shows how often people search Google for Berkley and Shimano Fishing by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Berkley and Shimano Fishing among fishing tackle brands in New Zealand, by month

Share of searches by month for Berkley, Shimano Fishing. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Berkley and Shimano Fishing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fishing tackle brands in September 2026?

3 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Shimano Fishing gained share of searches among fishing tackle brands in New Zealand, from 10.8% to 11.4%.

  3. In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Berkley’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berkley

8 branded search terms

  • berkley
  • berkley baits
  • berkley braid
  • berkley fishing
  • berkley gulp
  • berkley powerbait
  • berkley powerbait trout
  • berkley whiplash braid

Shimano Fishing

6 branded search terms

  • shimano fishing
  • shimano fishing bag
  • shimano fishing gear
  • shimano fishing lures
  • shimano fishing rod
  • shimano reel

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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