Brandwave

Black Magic vs Okuma:Which is more popular?

In September 2026, Black Magic had more branded searches than Okuma among fishing tackle brands in New Zealand. Black Magic had about 1,340 branded searches, while Okuma had 1,010. Black Magic made up 17.6% of all fishing tackle brand searches we track, and Okuma accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Okuma appeared in all four answers and Black Magic in one. Okuma was mentioned before Black Magic in every answer.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Black Magic, about 33% more searches than Okuma

Black Magic 1.3K searchesOkuma 1K searches

Who does AI mention more?

Okuma, mentioned in every answer we collected

Okuma in 4 of 4Black Magic in 1 of 4

Who does AI recommend more?

Okuma, named ahead of Black Magic in every answer

Okuma first in 4Black Magic never first

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Okuma appeared in all four answers. Black Magic was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Okuma was listed before Black Magic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Magic or Okuma more popular in search?

This chart shows how often people search Google for Black Magic and Okuma by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Black Magic and Okuma among fishing tackle brands in New Zealand, by month

Share of searches by month for Black Magic, Okuma. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Black Magic and Okuma comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Okuma took it in December 2025, Black Magic took it in March 2026.
  • Across the 12 months ending September 2026, Black Magic’s share of searches among fishing tackle brands in New Zealand moved from 19.3% to 17.6%, and its estimated monthly branded searches moved from 1.8K to 1.3K.
  • Across the 12 months ending September 2026, Okuma’s share of searches among fishing tackle brands in New Zealand moved from 16.3% to 13.3%, and its estimated monthly branded searches moved from 1.5K to 1K.

How did search popularity change for New Zealand fishing tackle brands in September 2026?

2 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Okuma gained share of searches among fishing tackle brands in New Zealand, from 12.2% to 13.3%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Black Magic’s and Okuma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Magic

6 branded search terms

  • black magic
  • black magic fishing
  • black magic lures
  • black magic reel
  • black magic rod
  • black magic tackle

Okuma

16 branded search terms

  • okuma
  • okuma azaki
  • okuma ceymar
  • okuma cortez
  • okuma fishing
  • okuma fishing gear
  • okuma lures
  • okuma makaira
  • okuma nano matrix
  • okuma reel
  • okuma revenger
  • okuma revenger 80
  • okuma revenger pro
  • okuma rod
  • okuma tesoro
  • okuma tournament concept

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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