Brandwave

Black Magic vs Shimano Fishing:Which is more popular?

In September 2026, Black Magic had more branded searches than Shimano Fishing among fishing tackle brands in New Zealand. Black Magic had about 1,340 branded searches, while Shimano Fishing had 870. Black Magic made up 17.6% of all fishing tackle brand searches we track, and Shimano Fishing accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Shimano Fishing appeared in all four answers and Black Magic in one. Shimano Fishing was mentioned before Black Magic in every answer.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Black Magic, about 54% more searches than Shimano Fishing

Black Magic 1.3K searchesShimano Fishing 870 searches

Who does AI mention more?

Shimano Fishing, mentioned in every answer we collected

Shimano Fishing in 4 of 4Black Magic in 1 of 4

Who does AI recommend more?

Shimano Fishing, named ahead of Black Magic in every answer

Shimano Fishing first in 4Black Magic never first

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Shimano Fishing appeared in all four answers. Black Magic was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Shimano Fishing was listed before Black Magic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Black Magic or Shimano Fishing more popular in search?

This chart shows how often people search Google for Black Magic and Shimano Fishing by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Black Magic and Shimano Fishing among fishing tackle brands in New Zealand, by month

Share of searches by month for Black Magic, Shimano Fishing. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Black Magic and Shimano Fishing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fishing tackle brands in September 2026?

2 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Shimano Fishing gained share of searches among fishing tackle brands in New Zealand, from 10.8% to 11.4%.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Black Magic’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Black Magic

6 branded search terms

  • black magic
  • black magic fishing
  • black magic lures
  • black magic reel
  • black magic rod
  • black magic tackle

Shimano Fishing

6 branded search terms

  • shimano fishing
  • shimano fishing bag
  • shimano fishing gear
  • shimano fishing lures
  • shimano fishing rod
  • shimano reel

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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