Daiwa vs Shimano Fishing:Which is more popular?
In September 2026, Daiwa had more branded searches than Shimano Fishing among fishing tackle brands in New Zealand. Daiwa had about 1,950 branded searches, while Shimano Fishing had 870. Daiwa made up 25.7% of all fishing tackle brand searches we track, and Shimano Fishing accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, both Daiwa and Shimano Fishing appeared in all four answers. Shimano Fishing was mentioned before Daiwa in every answer.
Who do people search for more?
Daiwa, about 2 searches for every 1 for Shimano Fishing
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Shimano Fishing, named ahead of Daiwa in every answer
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Top fishing tackle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Daiwa and Shimano Fishing showed up in all four answers. Shimano Fishing was listed before Daiwa in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Shimano Fishing1st
- Daiwa2nd
Penn3rd
Okuma4th
Abu Garcia5th
Berkley6th
Black Magic7th
Rapala–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fishing tackle brands
4 answers
Asked ChatGPT
“Which fishing tackle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fishing tackle brands in New Zealand?”
Asked ChatGPT
“What's the best fishing tackle brand in New Zealand for freshwater fishing?”
Searched Google, AI Overview
“fishing gear nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“fishing rod brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Daiwa or Shimano Fishing more popular in search?
This chart shows how often people search Google for Daiwa and Shimano Fishing by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Daiwa, Shimano Fishing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Black Magic | Berkley | Okuma | Shimano Fishing | Penn | Abu Garcia | Rapala |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.8% | 19.3% | 12.5% | 16.3% | 10.3% | 7.2% | 4.8% | 4.7% |
| Nov 2025 | 26.1% | 16.9% | 11.1% | 15.4% | 12.3% | 7.2% | 5.8% | 5.2% |
| Dec 2025 | 28.1% | 13.8% | 9.3% | 16.7% | 12.3% | 8.5% | 5.1% | 6.3% |
| Jan 2026 | 27.9% | 12.9% | 9.9% | 17.1% | 12.7% | 7.9% | 5.9% | 5.7% |
| Feb 2026 | 25.5% | 12.7% | 13.5% | 15.4% | 14.1% | 8.2% | 5% | 5.7% |
| Mar 2026 | 24.9% | 14.2% | 15.3% | 12.9% | 12.1% | 9.5% | 5.3% | 5.8% |
| Apr 2026 | 24.8% | 19.1% | 13.8% | 13.6% | 12% | 7% | 4.6% | 5.1% |
| May 2026 | 25.9% | 15.3% | 17.7% | 13.3% | 11.8% | 7.2% | 4.6% | 4.2% |
| Jun 2026 | 27.2% | 17.2% | 15.3% | 12.5% | 12.5% | 6.5% | 4.6% | 4.2% |
| Jul 2026 | 24.8% | 18.1% | 15.4% | 13.1% | 12.2% | 7.4% | 5.2% | 3.7% |
| Aug 2026 | 25.4% | 16.7% | 19.1% | 12.2% | 10.8% | 7.5% | 4.1% | 4.2% |
| Sep 2026 | 25.7% | 17.6% | 15.1% | 13.3% | 11.4% | 7.1% | 4.9% | 4.9% |
How has the Daiwa and Shimano Fishing comparison changed over the last 12 months?
3 findings
- Daiwa was ahead of Shimano Fishing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Daiwa’s share of searches among fishing tackle brands in New Zealand moved from 24.8% to 25.7%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending September 2026, Shimano Fishing’s share of searches among fishing tackle brands in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 960 to 870.
How did search popularity change for New Zealand fishing tackle brands in September 2026?
2 changes
In September 2026, Shimano Fishing gained share of searches among fishing tackle brands in New Zealand, from 10.8% to 11.4%.
Estimated monthly branded searches for Daiwa in New Zealand fell 15.6% over 12 measured months, from 2.3K to 1.9K in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Daiwa’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Daiwa
14 branded search terms
- daiwa
- daiwa certate
- daiwa electric reel
- daiwa exceler
- daiwa fishing
- daiwa fishing rod
- daiwa infeet
- daiwa legalis
- daiwa lures
- daiwa reel
- daiwa rod
- daiwa saltiga
- daiwa saltist
- daiwa tanacom 1000
Shimano Fishing
6 branded search terms
- shimano fishing
- shimano fishing bag
- shimano fishing gear
- shimano fishing lures
- shimano fishing rod
- shimano reel
Other head-to-heads among fishing tackle brands
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