Brandwave

Berkley vs Black Magic:Which is more popular?

In September 2026, Black Magic had more branded searches than Berkley among fishing tackle brands in New Zealand. Black Magic had about 1,340 branded searches, while Berkley had 1,150. Black Magic made up 17.6% of all fishing tackle brand searches we track, and Berkley accounted for 15.1%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Berkley and Black Magic each appeared in one of the four answers. Berkley and Black Magic were each mentioned first in one of the two answers that named either.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Black Magic, about 17% more searches than Berkley

Black Magic 1.3K searchesBerkley 1.1K searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Berkley in 1 of 4Black Magic in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Berkley first in 1Black Magic first in 1

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Black Magic was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Berkley and Black Magic were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Berkley or Black Magic more popular in search?

This chart shows how often people search Google for Berkley and Black Magic by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Berkley and Black Magic among fishing tackle brands in New Zealand, by month

Share of searches by month for Black Magic, Berkley. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Berkley and Black Magic comparison changed over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending September 2026: Berkley took it in February 2026, Black Magic took it in April 2026, Berkley took it in May 2026, Black Magic took it in June 2026, Berkley took it in August 2026, Black Magic took it in September 2026.
  • Across the 12 months ending September 2026, Berkley’s share of searches among fishing tackle brands in New Zealand moved from 12.5% to 15.1%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Black Magic’s share of searches among fishing tackle brands in New Zealand moved from 19.3% to 17.6%, and its estimated monthly branded searches moved from 1.8K to 1.3K.

How did search popularity change for New Zealand fishing tackle brands in September 2026?

2 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.

How are branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Berkley’s and Black Magic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berkley

8 branded search terms

  • berkley
  • berkley baits
  • berkley braid
  • berkley fishing
  • berkley gulp
  • berkley powerbait
  • berkley powerbait trout
  • berkley whiplash braid

Black Magic

6 branded search terms

  • black magic
  • black magic fishing
  • black magic lures
  • black magic reel
  • black magic rod
  • black magic tackle

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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