Brandwave

Berkley vs Rapala:Which is more popular?

In September 2026, Berkley had more branded searches than Rapala among fishing tackle brands in New Zealand. Berkley had about 1,150 branded searches, while Rapala had 370. Berkley made up 15.1% of all fishing tackle brand searches we track, and Rapala accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Berkley appeared in one of the four answers and Rapala in none.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Berkley, about 3 searches for every 1 for Rapala

Berkley 1.1K searchesRapala 370 searches

Who does AI mention more?

Berkley, mentioned in 1 of 4 answers, Rapala in 0

Berkley in 1 of 4Rapala in 0 of 4

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Rapala did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Berkley or Rapala more popular in search?

This chart shows how often people search Google for Berkley and Rapala by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Berkley and Rapala among fishing tackle brands in New Zealand, by month

Share of searches by month for Berkley, Rapala. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Berkley and Rapala comparison changed over the last 12 months?

3 findings
  • Berkley was ahead of Rapala in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Berkley’s share of searches among fishing tackle brands in New Zealand moved from 12.5% to 15.1%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
  • Across the 12 months ending September 2026, Rapala’s share of searches among fishing tackle brands in New Zealand moved from 4.7% to 4.9%, and its estimated monthly branded searches moved from 440 to 370.

How did search popularity change for New Zealand fishing tackle brands in September 2026?

4 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Rapala gained share of searches among fishing tackle brands in New Zealand, from 4.2% to 4.9%.

  4. In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Berkley’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Berkley

8 branded search terms

  • berkley
  • berkley baits
  • berkley braid
  • berkley fishing
  • berkley gulp
  • berkley powerbait
  • berkley powerbait trout
  • berkley whiplash braid

Rapala

11 branded search terms

  • rapala
  • rapala aerator
  • rapala baits
  • rapala countdown
  • rapala fishing
  • rapala fishing lures
  • rapala lures
  • rapala trolling lures
  • rapala trout lures
  • rapala x rap
  • rapalas for trout

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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