Brandwave

Abu Garcia vs Berkley:Which is more popular?

In September 2026, Berkley had more branded searches than Abu Garcia among fishing tackle brands in New Zealand. Berkley had about 1,150 branded searches, while Abu Garcia had 370. Berkley made up 15.1% of all fishing tackle brand searches we track, and Abu Garcia accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Abu Garcia appeared in two of the four answers and Berkley in one. Abu Garcia and Berkley were each mentioned first in one of the two answers that named either.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Berkley, about 3 searches for every 1 for Abu Garcia

Berkley 1.1K searchesAbu Garcia 370 searches

Who does AI mention more?

Abu Garcia, mentioned in 2 of 4 answers, Berkley in 1

Abu Garcia in 2 of 4Berkley in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Abu Garcia first in 1Berkley first in 1

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Abu Garcia was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Berkley was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Abu Garcia and Berkley were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Abu Garcia or Berkley more popular in search?

This chart shows how often people search Google for Abu Garcia and Berkley by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Abu Garcia and Berkley among fishing tackle brands in New Zealand, by month

Share of searches by month for Berkley, Abu Garcia. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Abu Garcia and Berkley comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fishing tackle brands in September 2026?

3 changes

  1. In September 2026, Black Magic overtook Berkley to rank 2nd among fishing tackle brands in New Zealand, with 17.6% of the searches.

  2. In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.

  3. In September 2026, Berkley lost share of searches among fishing tackle brands in New Zealand, from 19.1% to 15.1%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Abu Garcia’s and Berkley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abu Garcia

8 branded search terms

  • abu garcia ambassadeur
  • abu garcia fishing reels
  • abu garcia fishing rod
  • abu garcia pole
  • abu garcia reels
  • abu garcia rods
  • abu garcia veritas
  • abugarcia

Berkley

8 branded search terms

  • berkley
  • berkley baits
  • berkley braid
  • berkley fishing
  • berkley gulp
  • berkley powerbait
  • berkley powerbait trout
  • berkley whiplash braid

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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