Brandwave

Abu Garcia vs Penn:Which is more popular?

In September 2026, Penn had more branded searches than Abu Garcia among fishing tackle brands in New Zealand. Penn had about 540 branded searches, while Abu Garcia had 370. Penn made up 7.1% of all fishing tackle brand searches we track, and Abu Garcia accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, Penn appeared in three of the four answers and Abu Garcia in two. Penn was mentioned before Abu Garcia in three out of four answers.

Among fishing tackle brands in New Zealand in September 2026

Who do people search for more?

Penn, about 46% more searches than Abu Garcia

Penn 540 searchesAbu Garcia 370 searches

Who does AI mention more?

Penn, mentioned in 3 of 4 answers, Abu Garcia in 2

Penn in 3 of 4Abu Garcia in 2 of 4

Who does AI recommend more?

Penn, named ahead of Abu Garcia in 3 of 4 answers

Penn first in 3Abu Garcia first in 1

Follow Abu Garcia vs Penn and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Penn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Abu Garcia was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Penn was listed before Abu Garcia in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Okuma4th
  5. Abu Garcia5th
  6. Berkley6th
  7. Black Magic7th
  8. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Black Magic1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Berkley1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Abu Garcia or Penn more popular in search?

This chart shows how often people search Google for Abu Garcia and Penn by name. Each line represents a brand's share of searches for all eight fishing tackle brands we track, month by month, from searches in New Zealand.

Abu Garcia and Penn among fishing tackle brands in New Zealand, by month

Share of searches by month for Penn, Abu Garcia. The figures are in the table below the chart.

View monthly share of searches table
MonthDaiwaBlack MagicBerkleyOkumaShimano FishingPennAbu GarciaRapala
Oct 202524.8%19.3%12.5%16.3%10.3%7.2%4.8%4.7%
Nov 202526.1%16.9%11.1%15.4%12.3%7.2%5.8%5.2%
Dec 202528.1%13.8%9.3%16.7%12.3%8.5%5.1%6.3%
Jan 202627.9%12.9%9.9%17.1%12.7%7.9%5.9%5.7%
Feb 202625.5%12.7%13.5%15.4%14.1%8.2%5%5.7%
Mar 202624.9%14.2%15.3%12.9%12.1%9.5%5.3%5.8%
Apr 202624.8%19.1%13.8%13.6%12%7%4.6%5.1%
May 202625.9%15.3%17.7%13.3%11.8%7.2%4.6%4.2%
Jun 202627.2%17.2%15.3%12.5%12.5%6.5%4.6%4.2%
Jul 202624.8%18.1%15.4%13.1%12.2%7.4%5.2%3.7%
Aug 202625.4%16.7%19.1%12.2%10.8%7.5%4.1%4.2%
Sep 202625.7%17.6%15.1%13.3%11.4%7.1%4.9%4.9%

How has the Abu Garcia and Penn comparison changed over the last 12 months?

3 findings
  • Penn was ahead of Abu Garcia in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Abu Garcia’s share of searches among fishing tackle brands in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 450 to 370.
  • Across the 12 months ending September 2026, Penn’s share of searches among fishing tackle brands in New Zealand moved from 7.2% to 7.1%, and its estimated monthly branded searches moved from 670 to 540.

How did search popularity change for New Zealand fishing tackle brands in September 2026?

2 changes

  1. In September 2026, Abu Garcia overtook Rapala to rank 7th among fishing tackle brands in New Zealand, with 4.9% of the searches.

  2. Estimated monthly branded searches for Penn in New Zealand fell 19.4% over 12 measured months, from 670 to 540 in September 2026.

How are branded searches counted?

15 search terms

Brandwave collects information about searches that people make online using Abu Garcia’s and Penn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Abu Garcia

8 branded search terms

  • abu garcia ambassadeur
  • abu garcia fishing reels
  • abu garcia fishing rod
  • abu garcia pole
  • abu garcia reels
  • abu garcia rods
  • abu garcia veritas
  • abugarcia

Penn

7 branded search terms

  • 950ssm penn reel
  • penn electric reel
  • penn lures
  • penn pursuit reel
  • penn reel
  • penn rod
  • penn slammer reel

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free