How popular isGiro?
In September 2026, people searched for Giro by name about 1,230 times in New Zealand, a 30.9% increase from the previous year. These searches made up 55.6% of all New Zealand MTB shoes brand searches, placing Giro first out of seven brands. When we asked both ChatGPT and Google AI Overviews about MTB shoes brands, Giro appeared in three of the five answers and was the third most recommended of the seven.
Giro is the most searched of 7 competitors and the third most recommended in AI answers.
GiroShare of searches 55.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ShimanoShare of searches 22.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SidiShare of searches 6.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Fox RacingShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
VansShare of searches 4.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top MTB shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Giro is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Five Ten1st- Shimano2nd
- Giro3rd
Specialized4th- Fox Racing5th
- Sidi–
- Vans–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about MTB shoes brands
5 answers
Asked ChatGPT
“Which MTB shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MTB shoes brands in New Zealand?”
Asked ChatGPT
“What's the best MTB shoes brand in New Zealand for trail grip?”
Searched Google, AI Overview
“mtb shoes nz”
Searched Google, AI Overview
“mountain bike shoes”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which MTB shoes brands compete with Giro?
Share of searches by month for Giro, Shimano, Sidi, Fox Racing, Vans, Five Ten. The figures are in the table below the chart.
View monthly share of searches table
| Month | Giro | Shimano | Sidi | Fox Racing | Vans | Five Ten | Specialized |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 22.3% | 7.2% | 6.6% | 4.2% | 4.2% | 3% |
| Nov 2025 | 56.3% | 19.4% | 4.4% | 7.8% | 5.3% | 3.4% | 3.4% |
| Dec 2025 | 53.2% | 21.1% | 5.8% | 6.3% | 7.4% | 3.7% | 2.6% |
| Jan 2026 | 51.6% | 22.9% | 5.9% | 6.4% | 4.8% | 4.8% | 3.7% |
| Feb 2026 | 47.9% | 24% | 6.6% | 6.6% | 4.2% | 4.2% | 6.6% |
| Mar 2026 | 50.8% | 23.5% | 7.1% | 4.9% | 4.9% | 4.9% | 3.8% |
| Apr 2026 | 55.9% | 24% | 3.9% | 5% | 6.1% | 2.8% | 2.2% |
| May 2026 | 54% | 21% | 5.7% | 5.7% | 6.3% | 5.1% | 2.3% |
| Jun 2026 | 50.3% | 22.6% | 7.7% | 6.5% | 7.1% | 3.2% | 2.6% |
| Jul 2026 | 57% | 18.4% | 6.1% | 5.6% | 6.1% | 3.9% | 2.8% |
| Aug 2026 | 60.4% | 15.2% | 7.1% | 6.1% | 7.1% | 2.5% | 1.5% |
| Sep 2026 | 55.6% | 22.4% | 6.3% | 5.9% | 4.4% | 3.4% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.6% | 1.1K | -4.2% | -4.8 points | |
| 2, held 2nd | 22.4% | 460 | +53.3% | +7.2 points | |
| 3, held 3rd | 6.3% | 130 | -7.1% | -0.8 points | |
| 4, moved from 5th to 4th | 5.9% | 120 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.4% | 90 | -35.7% | -2.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 3.4% | 70 | +40% | +0.9 points | |
| 7, held 7th | 2% | 40 | +33.3% | +0.4 points |
1.
Giro55.6%
Held 1st. 1.1K estimated branded searches, -4.2% vs prior month. Share -4.8 points.
2.
Shimano22.4%
Held 2nd. 460 estimated branded searches, +53.3% vs prior month. Share +7.2 points.
3.
Sidi6.3%
Held 3rd. 130 estimated branded searches, -7.1% vs prior month. Share -0.8 points.
5.9%
Moved from 5th to 4th. 120 estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Vans4.4%
Moved from 4th to 5th. 90 estimated branded searches, -35.7% vs prior month. Share -2.7 points.
6.
Five Ten3.4%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share +0.9 points.
2%
Held 7th. 40 estimated branded searches, +33.3% vs prior month. Share +0.4 points.
Compare popularity between Giro and its closest rivals
Every comparison with Giro
15 comparisons
How has branded search demand for Giro changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Giro in New Zealand rose from 940 to 1.2K.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand increased from 52.4% to 55.6%.
- Across the 12 months ending September 2026, Giro’s share of searches among MTB shoes brands in New Zealand peaked at 60.4% in August 2026 and was lowest at 47.9% in February 2026.
How did search popularity change for New Zealand MTB shoes brands in September 2026?
6 changes
In September 2026, Shimano gained share of searches among MTB shoes brands in New Zealand, from 15.2% to 22.4%.
In September 2026, Five Ten gained share of searches among MTB shoes brands in New Zealand, from 2.5% to 3.4%.
In September 2026, Giro lost share of searches among MTB shoes brands in New Zealand, from 60.4% to 55.6%.
In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.
In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.
In September 2026, Fox Racing rose from 5th to 4th among MTB shoes brands in New Zealand.
How are Giro’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Giro’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- giro bike gloves
- giro bike shoes
- giro cycling helmet
- giro gravel shoes
- giro helmet
- giro mtb shoe
- giro snow helmet
Do you work for Giro? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Giro compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Snow helmet brands | 2nd of 5 | 8.9% | Show ranking |
| MTB helmet brands | 2nd of 5 | 30.4% | Show ranking |
| Cycling helmet brands | 1st of 7 | 37.5% | Show ranking |
| Bike gloves brands | 6th of 6 | 1.3% | Show ranking |
| MTB shoes brands | 1st of 7 | 55.6% | Shown above |
| Bike shoes brands | 5th of 6 | 2.9% | Show ranking |
| MTB gloves brands | 4th of 7 | 3.3% | Show ranking |
| Cycling shoe brands | 1st of 6 | 30.6% | Show ranking |
| Gravel shoes brands | 5th of 5 | 2.9% | Show ranking |
Is Giro your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.