Brandwave

Endura vs Pearl Izumi:Which is more popular?

In September 2026, Endura had more branded searches than Pearl Izumi among bike gloves brands in New Zealand. Endura had about 210 branded searches, while Pearl Izumi had 50. Endura made up 9.4% of all bike gloves brand searches we track, and Pearl Izumi accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Pearl Izumi appeared in two of the five answers and Endura in one. Pearl Izumi was mentioned before Endura in every answer that named either.

Among bike gloves brands in New Zealand in September 2026

Who do people search for more?

Endura, about 4 searches for every 1 for Pearl Izumi

Endura 210 searchesPearl Izumi 50 searches

Who does AI mention more?

Pearl Izumi, mentioned in 2 of 5 answers, Endura in 1

Pearl Izumi in 2 of 5Endura in 1 of 5

Who does AI recommend more?

Pearl Izumi, named ahead of Endura in 2 of 2 answers

Pearl Izumi first in 2Endura never first

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Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pearl Izumi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Endura was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pearl Izumi was listed before Endura in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Endura or Pearl Izumi more popular in search?

This chart shows how often people search Google for Endura and Pearl Izumi by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.

Endura and Pearl Izumi among bike gloves brands in New Zealand, by month

Share of searches by month for Endura, Pearl Izumi. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

How has the Endura and Pearl Izumi comparison changed over the last 12 months?

3 findings
  • Endura was ahead of Pearl Izumi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Endura’s share of searches among bike gloves brands in New Zealand moved from 8.8% to 9.4%, and its estimated monthly branded searches held steady at 210.
  • Across the 12 months ending September 2026, Pearl Izumi’s share of searches among bike gloves brands in New Zealand moved from 2.9% to 2.2%, and its estimated monthly branded searches moved from 70 to 50.

How did search popularity change for New Zealand bike gloves brands in September 2026?

2 changes
  1. In September 2026, Endura lost share of searches among bike gloves brands in New Zealand, from 18.5% to 9.4%.

  2. Estimated monthly branded searches for Pearl Izumi in New Zealand fell 28.6% over 12 measured months, from 70 to 50 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Endura’s and Pearl Izumi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Endura

1 branded search term

  • endura

Pearl Izumi

1 branded search term

  • pearl izumi

How the Brand Demand Index is measured

Other head-to-heads among bike gloves brands

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