Brandwave

Castelli vs Fox Racing:Which is more popular?

In September 2026, Fox Racing had more branded searches than Castelli among bike gloves brands in New Zealand. Fox Racing had about 480 branded searches, while Castelli had 170. Fox Racing made up 21.4% of all bike gloves brand searches we track, and Castelli accounted for 7.6%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Fox Racing appeared in four of the five answers and Castelli in two. Fox Racing was mentioned before Castelli in four out of five answers.

Among bike gloves brands in New Zealand in September 2026

Who do people search for more?

Fox Racing, about 3 searches for every 1 for Castelli

Fox Racing 480 searchesCastelli 170 searches

Who does AI mention more?

Fox Racing, mentioned in 4 of 5 answers, Castelli in 2

Fox Racing in 4 of 5Castelli in 2 of 5

Who does AI recommend more?

Fox Racing, named ahead of Castelli in 4 of 5 answers

Fox Racing first in 4Castelli first in 1

Follow Castelli vs Fox Racing and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top bike gloves brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fox Racing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Castelli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fox Racing was listed before Castelli in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Giro1st
  2. Fox Racing2nd
  3. Pearl Izumi3rd
  4. Castelli4th
  5. Endura5th
  6. Specialized–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bike gloves brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Castelli or Fox Racing more popular in search?

This chart shows how often people search Google for Castelli and Fox Racing by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.

Castelli and Fox Racing among bike gloves brands in New Zealand, by month

Share of searches by month for Fox Racing, Castelli. The figures are in the table below the chart.

View monthly share of searches table
MonthSpecializedFox RacingEnduraCastelliPearl IzumiGiro
Oct 202554.2%24.6%8.8%8.8%2.9%0.83%
Nov 202551.4%28.5%8.3%8.3%2.8%0.79%
Dec 202560.5%18.1%7.9%7.9%4.2%1.4%
Jan 202665%15.9%8.5%6.9%2.8%0.81%
Feb 202656.8%21%9.2%9.2%3.1%0.87%
Mar 202664.2%16.2%8.8%7.1%3%0.68%
Apr 202664%16.2%8.8%8.8%1.3%1%
May 202659.7%17.9%6.3%11.9%3.4%0.75%
Jun 202649%23.5%10.3%12.7%3.4%0.98%
Jul 202646.3%25.3%11.1%11.1%3.7%2.6%
Aug 202647.4%22.7%18.5%8.1%2.4%0.95%
Sep 202658%21.4%9.4%7.6%2.2%1.3%

How has the Castelli and Fox Racing comparison changed over the last 12 months?

3 findings
  • Fox Racing was ahead of Castelli in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand moved from 8.8% to 7.6%, and its estimated monthly branded searches moved from 210 to 170.
  • Across the 12 months ending September 2026, Fox Racing’s share of searches among bike gloves brands in New Zealand moved from 24.6% to 21.4%, and its estimated monthly branded searches moved from 590 to 480.

How did search popularity change for New Zealand bike gloves brands in September 2026?

2 changes
  1. In September 2026, Fox Racing lost share of searches among bike gloves brands in New Zealand, from 22.7% to 21.4%.

  2. Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Castelli’s and Fox Racing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Castelli

1 branded search term

  • castelli

Fox Racing

1 branded search term

  • fox racing

How the Brand Demand Index is measured

Other head-to-heads among bike gloves brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.