Castelli vs Giro:Which is more popular?
In September 2026, Castelli had more branded searches than Giro among bike gloves brands in New Zealand. Castelli had about 170 branded searches, while Giro had 30. Castelli made up 7.6% of all bike gloves brand searches we track, and Giro accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about bike gloves brands, Giro appeared in all five answers and Castelli in two. Giro was mentioned before Castelli in every answer.
Who do people search for more?
Castelli, about 6 searches for every 1 for Giro
Who does AI mention more?
Giro, mentioned in every answer we collected
Who does AI recommend more?
Giro, named ahead of Castelli in every answer
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Top bike gloves brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Giro appeared in all five answers. Castelli was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Giro was listed before Castelli in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Giro1st
Fox Racing2nd
Pearl Izumi3rd- Castelli4th
Endura5th
Specialized–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Giro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fox Racing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Castelli2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pearl Izumi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Endura1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Specialized0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bike gloves brands
5 answers
Asked ChatGPT
“Which bike gloves brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bike gloves brands in New Zealand?”
Asked ChatGPT
“What's the best bike gloves brand in New Zealand for cold weather riding?”
Searched Google, AI Overview
“bike gloves nz”
Searched Google, AI Overview
“cycling gloves nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Castelli or Giro more popular in search?
This chart shows how often people search Google for Castelli and Giro by name. Each line represents a brand's share of searches for all six bike gloves brands we track, month by month, from searches in New Zealand.
Share of searches by month for Castelli, Giro. The figures are in the table below the chart.
View monthly share of searches table
| Month | Specialized | Fox Racing | Endura | Castelli | Pearl Izumi | Giro |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.2% | 24.6% | 8.8% | 8.8% | 2.9% | 0.83% |
| Nov 2025 | 51.4% | 28.5% | 8.3% | 8.3% | 2.8% | 0.79% |
| Dec 2025 | 60.5% | 18.1% | 7.9% | 7.9% | 4.2% | 1.4% |
| Jan 2026 | 65% | 15.9% | 8.5% | 6.9% | 2.8% | 0.81% |
| Feb 2026 | 56.8% | 21% | 9.2% | 9.2% | 3.1% | 0.87% |
| Mar 2026 | 64.2% | 16.2% | 8.8% | 7.1% | 3% | 0.68% |
| Apr 2026 | 64% | 16.2% | 8.8% | 8.8% | 1.3% | 1% |
| May 2026 | 59.7% | 17.9% | 6.3% | 11.9% | 3.4% | 0.75% |
| Jun 2026 | 49% | 23.5% | 10.3% | 12.7% | 3.4% | 0.98% |
| Jul 2026 | 46.3% | 25.3% | 11.1% | 11.1% | 3.7% | 2.6% |
| Aug 2026 | 47.4% | 22.7% | 18.5% | 8.1% | 2.4% | 0.95% |
| Sep 2026 | 58% | 21.4% | 9.4% | 7.6% | 2.2% | 1.3% |
How has the Castelli and Giro comparison changed over the last 12 months?
3 findings
- Castelli was ahead of Giro in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Castelli’s share of searches among bike gloves brands in New Zealand moved from 8.8% to 7.6%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending September 2026, Giro’s share of searches among bike gloves brands in New Zealand moved from 0.83% to 1.3%, and its estimated monthly branded searches moved from 20 to 30.
How did search popularity change for New Zealand bike gloves brands in September 2026?
2 changes
Castelli’s share of searches among bike gloves brands in New Zealand has lost ground for 3 months in a row, from 12.7% to 7.6% in September 2026.
Estimated monthly branded searches for Giro in New Zealand rose 50% over 12 measured months, from 20 to 30 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Castelli’s and Giro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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