Brandwave

Rapha vs Specialized:Which is more popular?

In September 2026, Rapha had more branded searches than Specialized among bib shorts brands in New Zealand. Rapha had about 800 branded searches, while Specialized had 10. Rapha made up 27.9% of all bib shorts brand searches we track, and Specialized accounted for 0.35%. When we asked ChatGPT and Google AI Overviews about bib shorts brands, Rapha appeared in all five answers and Specialized in one. Rapha was mentioned before Specialized in every answer.

Among bib shorts brands in New Zealand in September 2026

Who do people search for more?

Rapha, about 80 searches for every 1 for Specialized

Rapha 800 searchesSpecialized 10 searches

Who does AI mention more?

Rapha, mentioned in every answer we collected

Rapha in 5 of 5Specialized in 1 of 5

Who does AI recommend more?

Rapha, named ahead of Specialized in every answer

Rapha first in 4Specialized never first

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Top bib shorts brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rapha appeared in all five answers. Specialized was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Rapha was listed before Specialized in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Assos1st
  2. Castelli2nd
  3. MAAP3rd
  4. Rapha4th
  5. Tineli5th
  6. Specialized6th
  7. Endura–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Castelli4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MAAP3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Assos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tineli2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Endura0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bib shorts brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Rapha or Specialized more popular in search?

This chart shows how often people search Google for Rapha and Specialized by name. Each line represents a brand's share of searches for all seven bib shorts brands we track, month by month, from searches in New Zealand.

Rapha and Specialized among bib shorts brands in New Zealand, by month

Share of searches by month for Rapha, Specialized. The figures are in the table below the chart.

View monthly share of searches table
MonthMAAPRaphaTineliEnduraCastelliAssosSpecialized
Oct 202536%26.8%14.3%7.7%8.8%5.9%0.37%
Nov 202545.2%23%12.8%5.6%6.1%7%0.27%
Dec 202541.4%24.1%13.4%5.9%6.6%8.3%0.34%
Jan 202639.9%29.6%10.6%7%6.3%6.3%0.33%
Feb 202639.3%26.2%11%7.2%7.6%8.3%0.34%
Mar 202643.3%23.7%10%8.1%7.2%7.5%0.31%
Apr 202638.5%25.6%10.3%8.3%9.3%7.7%0.32%
May 202638.5%28.6%9.3%5%10.8%7.6%0.29%
Jun 202644%25.3%8.2%6.6%9.5%6%0.32%
Jul 202639.2%27.5%11%7.2%8.2%6.5%0.34%
Aug 202633.1%27%10.8%13.2%7.4%8.1%0.34%
Sep 202639.7%27.9%11.1%7.3%7%6.6%0.35%

How has the Rapha and Specialized comparison changed over the last 12 months?

3 findings
  • Rapha was ahead of Specialized in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rapha’s share of searches among bib shorts brands in New Zealand moved from 26.8% to 27.9%, and its estimated monthly branded searches moved from 730 to 800.
  • Across the 12 months ending September 2026, Specialized’s share of searches among bib shorts brands in New Zealand moved from 0.37% to 0.35%, and its estimated monthly branded searches held steady at 10.

How did search popularity change for New Zealand bib shorts brands in September 2026?

1 change

  1. In September 2026, Rapha gained share of searches among bib shorts brands in New Zealand, from 27% to 27.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rapha’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rapha

2 branded search terms

  • rapha
  • rapha cycling

Specialized

1 branded search term

  • specialized bib shorts

How the Brand Demand Index is measured

Other head-to-heads among bib shorts brands

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