Brandwave

Giro vs Specialized:Which is more popular?

In September 2026, Specialized had more branded searches than Giro among gravel shoes brands in New Zealand. Specialized had about 20 branded searches, while Giro had 10. Specialized made up 5.7% of all gravel shoes brand searches we track, and Giro accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about gravel shoes brands, Specialized appeared in four of the five answers and Giro in two. Specialized was mentioned before Giro in every answer.

Among gravel shoes brands in New Zealand in September 2026

Who do people search for more?

Specialized, about 2 searches for every 1 for Giro

Specialized 20 searchesGiro 10 searches

Who does AI mention more?

Specialized, mentioned in 4 of 5 answers, Giro in 2

Specialized in 4 of 5Giro in 2 of 5

Who does AI recommend more?

Specialized, named ahead of Giro in every answer

Specialized first in 3Giro never first

Follow Giro vs Specialized and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top gravel shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Specialized was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Giro was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Specialized was listed before Giro in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Specialized1st
  2. Shimano2nd
  3. Fizik3rd
  4. Giro4th
  5. Sidi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fizik4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sidi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gravel shoes brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Giro or Specialized more popular in search?

This chart shows how often people search Google for Giro and Specialized by name. Each line represents a brand's share of searches for all five gravel shoes brands we track, month by month, from searches in New Zealand.

Giro and Specialized among gravel shoes brands in New Zealand, by month

Share of searches by month for Specialized, Giro. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoSidiFizikSpecializedGiro
Oct 202536.7%40%16.7%3.3%3.3%
Nov 202546.7%30%16.7%3.3%3.3%
Dec 202538.9%30.6%25%2.8%2.8%
Jan 202645.9%29.7%18.9%2.7%2.7%
Feb 202643.8%34.4%15.6%3.1%3.1%
Mar 202635.5%41.9%12.9%6.5%3.2%
Apr 202644%28%20%4%4%
May 202636.7%33.3%23.3%3.3%3.3%
Jun 202631%41.4%17.2%6.9%3.4%
Jul 202628%44%20%4%4%
Aug 202630%46.7%16.7%3.3%3.3%
Sep 202640%37.1%14.3%5.7%2.9%

How has the Giro and Specialized comparison changed over the last 12 months?

3 findings
  • Specialized was ahead of Giro in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Giro’s share of searches among gravel shoes brands in New Zealand moved from 3.3% to 2.9%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Specialized’s share of searches among gravel shoes brands in New Zealand moved from 3.3% to 5.7%, and its estimated monthly branded searches moved from 10 to 20.

How did search popularity change for New Zealand gravel shoes brands in September 2026?

1 change

  1. In September 2026, Specialized overtook Giro to rank 4th among gravel shoes brands in New Zealand, with 5.7% of the searches.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Giro’s and Specialized’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Giro

1 branded search term

  • giro gravel shoes

Specialized

1 branded search term

  • specialized gravel shoes

How the Brand Demand Index is measured

Other head-to-heads among gravel shoes brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free