Brandwave

Sidi vs Vans:Which is more popular?

In September 2026, Sidi had more branded searches than Vans among MTB shoes brands in New Zealand. Sidi had about 130 branded searches, while Vans had 90. Sidi made up 6.3% of all MTB shoes brand searches we track, and Vans accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about MTB shoes brands, neither Sidi nor Vans appeared in any of the five answers.

Among MTB shoes brands in New Zealand in September 2026

Who do people search for more?

Sidi, about 44% more searches than Vans

Sidi 130 searchesVans 90 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Sidi in 0 of 5Vans in 0 of 5

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Top MTB shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Sidi nor Vans showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Five Ten1st
  2. Shimano2nd
  3. Giro3rd
  4. Specialized4th
  5. Fox Racing5th
  6. Sidi–
  7. Vans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Shimano4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Five Ten4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Specialized4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Giro3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fox Racing3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sidi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about MTB shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Sidi or Vans more popular in search?

This chart shows how often people search Google for Sidi and Vans by name. Each line represents a brand's share of searches for all seven MTB shoes brands we track, month by month, from searches in New Zealand.

Sidi and Vans among MTB shoes brands in New Zealand, by month

Share of searches by month for Sidi, Vans. The figures are in the table below the chart.

View monthly share of searches table
MonthGiroShimanoSidiFox RacingVansFive TenSpecialized
Oct 202552.4%22.3%7.2%6.6%4.2%4.2%3%
Nov 202556.3%19.4%4.4%7.8%5.3%3.4%3.4%
Dec 202553.2%21.1%5.8%6.3%7.4%3.7%2.6%
Jan 202651.6%22.9%5.9%6.4%4.8%4.8%3.7%
Feb 202647.9%24%6.6%6.6%4.2%4.2%6.6%
Mar 202650.8%23.5%7.1%4.9%4.9%4.9%3.8%
Apr 202655.9%24%3.9%5%6.1%2.8%2.2%
May 202654%21%5.7%5.7%6.3%5.1%2.3%
Jun 202650.3%22.6%7.7%6.5%7.1%3.2%2.6%
Jul 202657%18.4%6.1%5.6%6.1%3.9%2.8%
Aug 202660.4%15.2%7.1%6.1%7.1%2.5%1.5%
Sep 202655.6%22.4%6.3%5.9%4.4%3.4%2%

How has the Sidi and Vans comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: Vans took it in November 2025, Sidi took it in January 2026, Vans took it in April 2026, Sidi took it in June 2026.
  • Across the 12 months ending September 2026, Sidi’s share of searches among MTB shoes brands in New Zealand moved from 7.2% to 6.3%, and its estimated monthly branded searches moved from 120 to 130.
  • Across the 12 months ending September 2026, Vans’ share of searches among MTB shoes brands in New Zealand moved from 4.2% to 4.4%, and its estimated monthly branded searches moved from 70 to 90.

How did search popularity change for New Zealand MTB shoes brands in September 2026?

2 changes
  1. In September 2026, Vans lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 4.4%.

  2. In September 2026, Sidi lost share of searches among MTB shoes brands in New Zealand, from 7.1% to 6.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sidi’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sidi

2 branded search terms

  • sidi
  • sidi cycling shoes

Vans

1 branded search term

  • platypus shoes vans

How the Brand Demand Index is measured

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