Brandwave

How popular isTorpedo7 in search?

In August 2026, there were an estimated 14.8K branded searches for Torpedo7 in New Zealand which is down 70.1% over the last 11 months. Torpedo7 holds 6.9% estimated Share of Search among New Zealand outdoor equipment retailers and is ranked 3rd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Kathmandu50.1%
  2. Macpac38.4%
  3. Torpedo76.9%
  4. Bivouac Outdoor4.6%
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Which outdoor equipment retailers compete with Torpedo7?

Torpedo7 against outdoor equipment retailers in New Zealand, by month

Share of Search by month for Kathmandu, Macpac, Torpedo7, Bivouac Outdoor. The figures are in the table below the chart.

View monthly share of search table
MonthKathmanduMacpacTorpedo7Bivouac Outdoor
Oct 202539.1%36%21.5%3.5%
Nov 202538%30.7%27.6%3.7%
Dec 202536.2%31.5%28.6%3.8%
Jan 202640%32%24.1%3.9%
Feb 202631.3%27.5%37.1%4.1%
Mar 202641.2%36.2%18.2%4.4%
Apr 202649.2%37.5%9.7%3.6%
May 202649.3%40.3%7.1%3.2%
Jun 202651.9%40.2%5.2%2.8%
Jul 202653.8%36.8%5.6%3.8%
Aug 202650.1%38.4%6.9%4.6%
Sep 2026————

  1. 1.Kathmandu

    50.1%

    held 1st · 107K estimated branded searches · -24.5% vs prior month · -3.8 points

  2. 2.Macpac

    38.4%

    held 2nd · 82.2K estimated branded searches · -15.3% vs prior month · +1.6 points

  3. 3.Torpedo7

    6.9%

    held 3rd · 14.8K estimated branded searches · -0.07% vs prior month · +1.3 points

  4. 4.Bivouac Outdoor

    4.6%

    held 4th · 9.9K estimated branded searches · 0% vs prior month · +0.9 points

Compare search popularity between Torpedo7 and its closest rivals

How has branded search demand for Torpedo7 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Torpedo7 in New Zealand fell from 49.5K to 14.8K.
  • Across the 11 months ending August 2026, Torpedo7’s estimated Share of Search among outdoor equipment retailers in New Zealand decreased from 21.5% to 6.9%.
  • Across the 11 months ending August 2026, Torpedo7’s estimated Share of Search among outdoor equipment retailers in New Zealand peaked at 37.1% in February 2026 and was lowest at 5.2% in June 2026.

How did search popularity change for New Zealand outdoor equipment retailers in August 2026?

  1. In August 2026, Macpac gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 36.8% to 38.4%.

  2. In August 2026, Torpedo7 gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 5.6% to 6.9%.

  3. In August 2026, Bivouac Outdoor gained estimated Share of Search among outdoor equipment retailers in New Zealand, from 3.8% to 4.6%.

  4. In August 2026, Kathmandu lost estimated Share of Search among outdoor equipment retailers in New Zealand, from 53.8% to 50.1%.

How is Torpedo7 measured?

Brandwave collects information about searches that people make online using Torpedo7’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • Torpedo7
  • torpedo7 camping gear

How the Brand Demand Index is measured

Who owns Torpedo7?

Torpedo7 is owned by T7 RETAIL LIMITED. Brandwave does not track any other brands owned by T7 RETAIL LIMITED.

Do you work for Torpedo7? To request corrections or removal please contact us via our support page and we will be happy to assist.

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