Outset vs Torpedo7:Which is more popular?
In September 2026, Torpedo7 had more branded searches than Outset among bike shops in New Zealand. Torpedo7 had about 12,100 branded searches, while Outset had 390. Torpedo7 made up 23% of all bike shop searches we track, and Outset accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about bike shops, Outset appeared in all three answers and Torpedo7 in none.
Who do people search for more?
Torpedo7, about 31 searches for every 1 for Outset
Who does AI mention more?
Outset, mentioned in every answer we collected
Who does AI recommend more?
Outset, the only one of the two named
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Top bike shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Outset appeared in all three answers. Torpedo7 did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Evo Cycles1st- Outset2nd
Pushbikes3rd
99 Bikes4th- Torpedo7–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Evo Cycles3 of 3Named in 3 of 3 ChatGPT answers
- Outset3 of 3Named in 3 of 3 ChatGPT answers
- 99 Bikes2 of 3Named in 2 of 3 ChatGPT answers
- Pushbikes2 of 3Named in 2 of 3 ChatGPT answers
- Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about bike shops
3 answers
Asked ChatGPT
“Which bike shop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bike shops in New Zealand?”
Asked ChatGPT
“What's the best bike shop in New Zealand for new bike parts?”
Searched Google, AI Overview
“bike shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bike shop auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Outset or Torpedo7 more popular in search?
This chart shows how often people search Google for Outset and Torpedo7 by name. Each line represents a brand's share of searches for all five bike shops we track, month by month, from searches in New Zealand.
Share of searches by month for Torpedo7, Outset. The figures are in the table below the chart.
View monthly share of searches table
| Month | Evo Cycles | 99 Bikes | Torpedo7 | Pushbikes | Outset |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 13.5% | 55% | 1.1% | 0.29% |
| Nov 2025 | 26.9% | 12% | 60.1% | 0.86% | 0.17% |
| Dec 2025 | 20.7% | 9.3% | 68.8% | 1% | 0.2% |
| Jan 2026 | 27.4% | 10% | 61.3% | 1.1% | 0.22% |
| Feb 2026 | 18% | 8% | 73.1% | 0.66% | 0.17% |
| Mar 2026 | 33.4% | 14.9% | 50% | 1.3% | 0.32% |
| Apr 2026 | 43.4% | 19.4% | 35.5% | 1.3% | 0.42% |
| May 2026 | 44.2% | 24.1% | 29.5% | 1.6% | 0.52% |
| Jun 2026 | 44.1% | 24.1% | 29.4% | 1.7% | 0.64% |
| Jul 2026 | 44.2% | 24.1% | 29.5% | 1.8% | 0.52% |
| Aug 2026 | 44.2% | 24.1% | 29.5% | 1.8% | 0.52% |
| Sep 2026 | 51.4% | 23% | 23% | 1.9% | 0.74% |
How has the Outset and Torpedo7 comparison changed over the last 12 months?
3 findings
- Torpedo7 was ahead of Outset in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outset’s share of searches among bike shops in New Zealand moved from 0.29% to 0.74%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 12 months ending September 2026, Torpedo7’s share of searches among bike shops in New Zealand moved from 55% to 23%, and its estimated monthly branded searches moved from 49.5K to 12.1K.
How did search popularity change for New Zealand bike shops in September 2026?
2 changes
In September 2026, Torpedo7 lost share of searches among bike shops in New Zealand, from 29.5% to 23%.
Estimated monthly branded searches for Outset in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Outset’s and Torpedo7’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike shops
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