Brandwave

How popular isOutset?

In September 2026, people searched for Outset by name about 390 times in New Zealand, a 50% increase from the previous year. These searches made up 0.74% of all New Zealand bike shop searches, placing Outset fifth out of five shops. When we asked both ChatGPT and Google AI Overviews about bike shops, Outset appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Outset is the fifth most searched of 5 competitors and the second most recommended in AI answers.

  1. Evo CyclesShare of searches 51.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. 99 BikesShare of searches 23%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. Torpedo7Share of searches 23%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. PushbikesShare of searches 1.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. OutsetShare of searches 0.74%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top bike shops in ChatGPT and Google AI Overviews

In three ChatGPT questions, Outset appeared in all three answers. Outset is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Evo Cycles1st
  2. Outset2nd
  3. Pushbikes3rd
  4. 99 Bikes4th
  5. Torpedo7–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Evo Cycles3 of 3Named in 3 of 3 ChatGPT answers
  • Outset3 of 3Named in 3 of 3 ChatGPT answers
  • 99 Bikes2 of 3Named in 2 of 3 ChatGPT answers
  • Pushbikes2 of 3Named in 2 of 3 ChatGPT answers
  • Torpedo70 of 3Named in 0 of 3 ChatGPT answers

See every answer about bike shops

3 answers

  • Asked ChatGPT

    “Which bike shop should I shop at in New Zealand?”

    1. 1Evo Cycles
    2. 299 Bikes
    3. 3Outset

  • Asked ChatGPT

    “What are the best bike shops in New Zealand?”

    1. 1Evo Cycles
    2. 2Outset
    3. 399 Bikes
    4. 4Pushbikes

  • Asked ChatGPT

    “What's the best bike shop in New Zealand for new bike parts?”

    1. 1Pushbikes
    2. 2Evo Cycles
    3. 3Outset

  • Searched Google, AI Overview

    “bike shops nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bike shop auckland”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which bike shops compete with Outset?

Outset against bike shops in New Zealand, by month

Share of searches by month for Evo Cycles, 99 Bikes, Torpedo7, Outset. The figures are in the table below the chart.

View monthly share of searches table
MonthEvo Cycles99 BikesTorpedo7PushbikesOutset
Oct 202530.1%13.5%55%1.1%0.29%
Nov 202526.9%12%60.1%0.86%0.17%
Dec 202520.7%9.3%68.8%1%0.2%
Jan 202627.4%10%61.3%1.1%0.22%
Feb 202618%8%73.1%0.66%0.17%
Mar 202633.4%14.9%50%1.3%0.32%
Apr 202643.4%19.4%35.5%1.3%0.42%
May 202644.2%24.1%29.5%1.6%0.52%
Jun 202644.1%24.1%29.4%1.7%0.64%
Jul 202644.2%24.1%29.5%1.8%0.52%
Aug 202644.2%24.1%29.5%1.8%0.52%
Sep 202651.4%23%23%1.9%0.74%

  1. 1.Evo Cycles

    51.4%

    Held 1st. 27.1K estimated branded searches, +22.1% vs prior month. Share +7.2 points.

  2. 2.99 Bikes

    23%

    Moved from 3rd to 2nd. 12.1K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Torpedo7

    23%

    Moved from 2nd to 3rd. 12.1K estimated branded searches, -18.2% vs prior month. Share -6.5 points.

  4. 4.Pushbikes

    1.9%

    Held 4th. 1K estimated branded searches, +13.6% vs prior month. Share +0.1 points.

  5. 5.Outset

    0.74%

    Held 5th. 390 estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between Outset and its closest rivals

Every comparison with Outset

4 comparisons

How has branded search demand for Outset changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Outset in New Zealand rose from 260 to 390.
  • Across the 12 months ending September 2026, Outset’s share of searches among bike shops in New Zealand held steady, from 0.29% to 0.74%.

How did search popularity change for New Zealand bike shops in September 2026?

4 changes

  1. In September 2026, Evo Cycles gained share of searches among bike shops in New Zealand, from 44.2% to 51.4%.

  2. In September 2026, Torpedo7 lost share of searches among bike shops in New Zealand, from 29.5% to 23%.

  3. In September 2026, 99 Bikes lost share of searches among bike shops in New Zealand, from 24.1% to 23%.

  4. Estimated monthly branded searches for Outset in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are Outset’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Outset’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • outset bike
  • outset bikes

Do you work for Outset? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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