Outset vs Pushbikes:Which is more popular?
In September 2026, Pushbikes had more branded searches than Outset among bike shops in New Zealand. Pushbikes had about 1,000 branded searches, while Outset had 390. Pushbikes made up 1.9% of all bike shop searches we track, and Outset accounted for 0.74%. When we asked ChatGPT and Google AI Overviews about bike shops, Outset appeared in all three answers and Pushbikes in two. Outset was mentioned before Pushbikes in two out of three answers.
Who do people search for more?
Pushbikes, about 3 searches for every 1 for Outset
Who does AI mention more?
Outset, mentioned in every answer we collected
Who does AI recommend more?
Outset, named ahead of Pushbikes in 2 of 3 answers
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Top bike shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, Outset appeared in all three answers. Pushbikes was mentioned in two out of three: in two of the three ChatGPT answers. Outset was listed before Pushbikes in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Evo Cycles1st- Outset2nd
- Pushbikes3rd
99 Bikes4th
Torpedo7–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Evo Cycles3 of 3Named in 3 of 3 ChatGPT answers
- Outset3 of 3Named in 3 of 3 ChatGPT answers
- 99 Bikes2 of 3Named in 2 of 3 ChatGPT answers
- Pushbikes2 of 3Named in 2 of 3 ChatGPT answers
- Torpedo70 of 3Named in 0 of 3 ChatGPT answers
See every answer about bike shops
3 answers
Asked ChatGPT
“Which bike shop should I shop at in New Zealand?”
Asked ChatGPT
“What are the best bike shops in New Zealand?”
Asked ChatGPT
“What's the best bike shop in New Zealand for new bike parts?”
Searched Google, AI Overview
“bike shops nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bike shop auckland”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Outset or Pushbikes more popular in search?
This chart shows how often people search Google for Outset and Pushbikes by name. Each line represents a brand's share of searches for all five bike shops we track, month by month, from searches in New Zealand.
Share of searches by month for Pushbikes, Outset. The figures are in the table below the chart.
View monthly share of searches table
| Month | Evo Cycles | 99 Bikes | Torpedo7 | Pushbikes | Outset |
|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 13.5% | 55% | 1.1% | 0.29% |
| Nov 2025 | 26.9% | 12% | 60.1% | 0.86% | 0.17% |
| Dec 2025 | 20.7% | 9.3% | 68.8% | 1% | 0.2% |
| Jan 2026 | 27.4% | 10% | 61.3% | 1.1% | 0.22% |
| Feb 2026 | 18% | 8% | 73.1% | 0.66% | 0.17% |
| Mar 2026 | 33.4% | 14.9% | 50% | 1.3% | 0.32% |
| Apr 2026 | 43.4% | 19.4% | 35.5% | 1.3% | 0.42% |
| May 2026 | 44.2% | 24.1% | 29.5% | 1.6% | 0.52% |
| Jun 2026 | 44.1% | 24.1% | 29.4% | 1.7% | 0.64% |
| Jul 2026 | 44.2% | 24.1% | 29.5% | 1.8% | 0.52% |
| Aug 2026 | 44.2% | 24.1% | 29.5% | 1.8% | 0.52% |
| Sep 2026 | 51.4% | 23% | 23% | 1.9% | 0.74% |
How has the Outset and Pushbikes comparison changed over the last 12 months?
3 findings
- Pushbikes was ahead of Outset in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Outset’s share of searches among bike shops in New Zealand moved from 0.29% to 0.74%, and its estimated monthly branded searches moved from 260 to 390.
- Across the 12 months ending September 2026, Pushbikes’ share of searches among bike shops in New Zealand moved from 1.1% to 1.9%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand bike shops in September 2026?
1 change
Estimated monthly branded searches for Outset in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Outset’s and Pushbikes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bike shops
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