Macpac vs Roxy:Which is more popular in New Zealand?
In October 2026, Macpac had more branded searches than Roxy among snow pants brands in New Zealand. Macpac had about 40 branded searches, while Roxy had 20. Macpac made up 21.1% of all snow pants brand searches we track, and Roxy accounted for 10.5%. When we asked ChatGPT and Google AI Overviews about snow pants brands, Macpac appeared in three of the five answers and Roxy in one. Macpac was mentioned before Roxy in every answer that named either.
Who do people search for more?
Macpac, about 2 searches for every 1 for Roxy
Who does AI mention more?
Macpac, mentioned in 3 of 5 answers, Roxy in 1
Who does AI recommend more?
Macpac, named ahead of Roxy in 2 of 2 answers
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Top snow pants brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Macpac was listed before Roxy in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Patagonia1st
Burton2nd
The North Face3rd
Helly Hansen4th
Arc'teryx5th- Macpac6th
Volcom–
Roxy–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Patagonia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Macpac3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Burton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Helly Hansen3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The North Face3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arc'teryx2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Roxy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Volcom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about snow pants brands
5 answers
Asked ChatGPT
“Which snow pants brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best snow pants brands in New Zealand?”
Asked ChatGPT
“What's the best snow pants brand in New Zealand for cold wet conditions?”
Searched Google, AI Overview
“ski pants nz”
Searched Google, AI Overview
“waterproof ski pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Macpac or Roxy more popular in search?
This chart shows how often people search Google for Macpac and Roxy by name. Each line represents a brand's share of searches for all eight snow pants brands we track, month by month, from searches in New Zealand.
Share of searches by month for Macpac, Roxy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Macpac | Volcom | Burton | Arc'teryx | Patagonia | Roxy | Helly Hansen | The North Face |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 18.8% | 18.8% | 18.8% | 12.5% | 6.3% | 12.5% | 6.3% | 6.3% |
| Dec 2025 | 20% | 13.3% | 26.7% | 6.7% | 6.7% | 13.3% | 6.7% | 6.7% |
| Jan 2026 | 18.2% | 13.6% | 27.3% | 9.1% | 4.5% | 13.6% | 9.1% | 4.5% |
| Feb 2026 | 10.5% | 21.1% | 31.6% | 5.3% | 10.5% | 10.5% | 5.3% | 5.3% |
| Mar 2026 | 9.5% | 14.3% | 14.3% | 4.8% | 33.3% | 9.5% | 4.8% | 9.5% |
| Apr 2026 | 8.3% | 8.3% | 13.9% | 2.8% | 19.4% | 13.9% | 2.8% | 30.6% |
| May 2026 | 14.7% | 14.7% | 17.6% | 2.9% | 5.9% | 14.7% | 2.9% | 26.5% |
| Jun 2026 | 24% | 16% | 24% | 6% | 4% | 18% | 4% | 4% |
| Jul 2026 | 28.3% | 10.1% | 24.2% | 5.1% | 5.1% | 20.2% | 4% | 3% |
| Aug 2026 | 26.4% | 12.6% | 24.1% | 5.7% | 8% | 10.3% | 8% | 4.6% |
| Sep 2026 | 16.3% | 16.3% | 20.9% | 11.6% | 9.3% | 11.6% | 7% | 7% |
| Oct 2026 | 21.1% | 21.1% | 15.8% | 10.5% | 10.5% | 10.5% | 5.3% | 5.3% |
Macpac sells other things too, so only its searches that name this product count here, like “macpac ski pants”.
How has branded search for Macpac and Roxy changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Roxy took it in April 2026, Macpac took it in June 2026.
- Across the 12 months ending October 2026, Macpac’s share of searches among snow pants brands in New Zealand moved from 18.8% to 21.1%, and its estimated monthly branded searches moved from 30 to 40.
- Across the 12 months ending October 2026, Roxy’s share of searches among snow pants brands in New Zealand moved from 12.5% to 10.5%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for New Zealand snow pants brands in October 2026?
3 changes
In October 2026, Macpac overtook Burton to become the leader among snow pants brands in New Zealand, with 21.1% of the searches.
In October 2026, Patagonia overtook Roxy to rank 5th among snow pants brands in New Zealand, with 10.5% of the searches.
In October 2026, Roxy lost share of searches among snow pants brands in New Zealand, from 11.6% to 10.5%.
How are Macpac’s and Roxy’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Macpac’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among snow pants brands
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